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News & Analysis

Adidas Beats Estimates as World Cup Drives Growth

Adidas saw double-digit growth in North America, Asia-Pacific, Latin America and Russia, with second-quarter revenue and profit beating analyst expectations.

News & Analysis

Adidas Beats Estimates as World Cup Drives Growth

Adidas saw double-digit growth in North America, Asia-Pacific, Latin America and Russia, with second-quarter revenue and profit beating analyst expectations.


Financial Markets

Puma Shares Tumble as it Sticks to Profit Forecast

Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.

Financial Markets

Puma Shares Tumble as it Sticks to Profit Forecast

Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.


News & Analysis

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.

News & Analysis

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.


News & Analysis

Nike Favoured to Beat Adidas at World Cup

The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.

News & Analysis

Nike Favoured to Beat Adidas at World Cup

The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.


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News & Analysis

Adidas and the World Cup: Mass Appeal or Awkward Deal?

With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.  

News & Analysis

Adidas and the World Cup: Mass Appeal or Awkward Deal?

With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.  


News & Analysis

Adidas Expects Record World Cup Jersey Sales

The German sportswear firm expects more than 8 million jerseys sold in 2018.

News & Analysis

Adidas Expects Record World Cup Jersey Sales

The German sportswear firm expects more than 8 million jerseys sold in 2018.


News & Analysis

Adidas Takes Lead Over Nike in World Cup Shirt Deals

Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.  

News & Analysis

Adidas Takes Lead Over Nike in World Cup Shirt Deals

Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.  


News & Analysis

Adidas Wins World Cup Race, but Nike Kicks Back at Ground Level

Adidas has managed to kick Nike out of the top spot where it really matters: in sales to consumers who play for fun.

News & Analysis

Adidas Wins World Cup Race, but Nike Kicks Back at Ground Level

Adidas has managed to kick Nike out of the top spot where it really matters: in sales to consumers who play for fun.


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China

Wanda Says More Chinese Companies Likely to Become FIFA Sponsors

China’s richest man said more Chinese companies are likely to join his Dalian Wanda Group Co. in becoming top FIFA sponsors and help the country’s chances to host the World Cup for the first time.

China

Wanda Says More Chinese Companies Likely to Become FIFA Sponsors

China’s richest man said more Chinese companies are likely to join his Dalian Wanda Group Co. in becoming top FIFA sponsors and help the country’s chances to host the World Cup for the first time.


News & Analysis

Nike Cooperating in US FIFA Investigation of Brazil Claims

Nike Inc. is once again defending a 1996 sports marketing contract in Brazil following new allegations by the US Department of Justice that corrupt Brazilian soccer officials were paid bribes.

News & Analysis

Nike Cooperating in US FIFA Investigation of Brazil Claims

Nike Inc. is once again defending a 1996 sports marketing contract in Brazil following new allegations by the US Department of Justice that corrupt Brazilian soccer officials were paid bribes.


Financial Markets

Adidas Profit Misses Estimates as Demand Lags Last Year’s Cup

Adidas AG reported profit that missed analysts’ estimates as the maker of Lionel Messi soccer cleats couldn’t match demand spurred by last summer’s World Cup.

Financial Markets

Adidas Profit Misses Estimates as Demand Lags Last Year’s Cup

Adidas AG reported profit that missed analysts’ estimates as the maker of Lionel Messi soccer cleats couldn’t match demand spurred by last summer’s World Cup.


News & Analysis

Nike Is Finally Selling US Women's Soccer Team Jerseys to Men

Women are now in the driver's seat in the sports apparel market.

News & Analysis

Nike Is Finally Selling US Women's Soccer Team Jerseys to Men

Women are now in the driver's seat in the sports apparel market.