Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.

NEW YORK, United States — Silver Lake Management LLC and William Morris Endeavor Entertainment LLC agreed to buy talent agency IMG Worldwide Inc.

NEW YORK, United States — Silver Lake Management LLC and William Morris Endeavor Entertainment LLC agreed to buy talent agency IMG Worldwide Inc.
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Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
The second iteration will be released in June on a quarterly basis through Dazed Media and Chinese publisher Meta Media Group.
The makeup label’s chief executive of 14 years announced her departure internally on Wednesday, The Business of Beauty has learned.
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.
The TJ Maxx and Marshalls parent faces mounting concerns over declining nice-to-have purchases as living costs rise and margin pressures intensify.
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.