Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
wholesale
Luxury
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Retail
Why Mytheresa Bought Yoox-Net-a-Porter
The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
Why Mytheresa Bought Yoox-Net-a-Porter
The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
Luxury
Mytheresa Grows Sales Amid Continued Focus on Top Clients
After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.
Mytheresa Grows Sales Amid Continued Focus on Top Clients
After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.
Fashion Week
At New York Fashion Week, Sergio Hudson Means Business
Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.
At New York Fashion Week, Sergio Hudson Means Business
Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.
Retail
Walmart Makes Its Fashion Week Debut
America’s largest retailer hosted a pop-up shop in New York City over the weekend, touting its affiliation with designer Brandon Maxwell and announcing its fashion ambitions after recent seasons of promising sales in apparel.
Walmart Makes Its Fashion Week Debut
America’s largest retailer hosted a pop-up shop in New York City over the weekend, touting its affiliation with designer Brandon Maxwell and announcing its fashion ambitions after recent seasons of promising sales in apparel.
Luxury
Phoebe Philo Launches Brick-and-Mortar Wholesale
After launching as a direct-to-consumer, online-only venture, the LVMH-backed label is diversifying its distribution strategy
Phoebe Philo Launches Brick-and-Mortar Wholesale
After launching as a direct-to-consumer, online-only venture, the LVMH-backed label is diversifying its distribution strategy
Luxury
Why Theophilio Is Giving Fashion Week Another Shot
The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.
Why Theophilio Is Giving Fashion Week Another Shot
The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.
Direct-to-Consumer
Rothy’s Charts International Expansion With a Pop-Up in Liberty London
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
Rothy’s Charts International Expansion With a Pop-Up in Liberty London
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
Entrepreneurship
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
Retail
Inside LuisaViaRoma’s Flashy New York Bet
The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.
Inside LuisaViaRoma’s Flashy New York Bet
The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.
Direct-to-Consumer
Case Study | How Brands Can Balance DTC and Wholesale
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Case Study | How Brands Can Balance DTC and Wholesale
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Partner Content
The Identity-Opportunity for Independent Brands
At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers.
The Identity-Opportunity for Independent Brands
At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.