The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
The global fashion industry is seeking to diversify trade and manufacturing hubs amid geopolitical tensions and cost challenges, placing an emphasis on trade fairs like Istanbul Fashion Connection and Türkiye’s role as a strategic sourcing hub. BoF attended IFCO this February to learn more about the Turkish offering across the fashion value chain in 2025.
The global fashion industry is seeking to diversify trade and manufacturing hubs amid geopolitical tensions and cost challenges, placing an emphasis on trade fairs like Istanbul Fashion Connection and Türkiye’s role as a strategic sourcing hub. BoF attended IFCO this February to learn more about the Turkish offering across the fashion value chain in 2025.
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
Tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.
Tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.
A number of start-ups are expanding beyond denim, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.
A number of start-ups are expanding beyond denim, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.
To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.
To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.