Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
watches
Global Markets
Is This Luxury’s Watershed Moment in India?
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.
Is This Luxury’s Watershed Moment in India?
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.
Workplace & Talent
How I Became... Chief Executive of Hodinkee
From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.
How I Became... Chief Executive of Hodinkee
From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.
Technology
What Happened to Crypto’s Luxury Shoppers
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
What Happened to Crypto’s Luxury Shoppers
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
Luxury
Has the Luxury Watch Market Peaked?
An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
Has the Luxury Watch Market Peaked?
An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
Sports
Explainer — Why the Menswear Market Is on Fire
From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.
Explainer — Why the Menswear Market Is on Fire
From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.
Technology
Why Fashion Hasn’t Given Up on Crypto
Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.
Why Fashion Hasn’t Given Up on Crypto
Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.
Direct-to-Consumer
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Luxury
As Travel Booms, Fashion’s Hospitality Ambitions Heat Up
As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.
As Travel Booms, Fashion’s Hospitality Ambitions Heat Up
As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.
Workplace & Talent
Hodinkee Hires Farfetch’s Jeffery Fowler as CEO
The executive handoff comes as the online destination for watch superfans looks to expand its e-commerce business, which has surpassed $100 million in annual sales.
Hodinkee Hires Farfetch’s Jeffery Fowler as CEO
The executive handoff comes as the online destination for watch superfans looks to expand its e-commerce business, which has surpassed $100 million in annual sales.
Global Markets
Rich Russians Spend Big on Luxury to Stop Savings Melting Away
As sanctions take their toll, Russia’s wealthy are turning to luxury jewellery and watches in a bid to preserve the value of their savings.
Rich Russians Spend Big on Luxury to Stop Savings Melting Away
As sanctions take their toll, Russia’s wealthy are turning to luxury jewellery and watches in a bid to preserve the value of their savings.
Luxury
Repurposing Family Jewellery Is Becoming a Big Business
A handful of small boutique jewellery companies have recently been focussing on custom pieces that repurpose gemstones, as shoppers look to redesign jewellery they already own or have inherited.
Repurposing Family Jewellery Is Becoming a Big Business
A handful of small boutique jewellery companies have recently been focussing on custom pieces that repurpose gemstones, as shoppers look to redesign jewellery they already own or have inherited.
Luxury
The Luxury Watch Craze, By the Numbers
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.
The Luxury Watch Craze, By the Numbers
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.