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Luxury

Audemars Piguet’s Plan to Extend Its Winning Streak

The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.

Luxury

Audemars Piguet’s Plan to Extend Its Winning Streak

The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.


Sports

Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?

Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.

Sports

Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?

Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.


Sustainability

Nike’s Sustainability Reset

The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.

Sustainability

Nike’s Sustainability Reset

The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.


Sports

Inside Breitling’s Big Bet on the NFL

An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.

Sports

Inside Breitling’s Big Bet on the NFL

An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.


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Sports

Mejuri Wants to Bring Jewellery Back to Sports

DTC fine jewellery brand Mejuri is entering the sports world through a new collaboration with Racquet Magazine, set to release to the public ahead of the US Open.

Sports

Mejuri Wants to Bring Jewellery Back to Sports

DTC fine jewellery brand Mejuri is entering the sports world through a new collaboration with Racquet Magazine, set to release to the public ahead of the US Open.


Partner Content

How Vacheron Constantin Is Engaging the Next Generation in Abu Dhabi

As the luxury watch brand celebrated its 270th anniversary, BoF’s Nick Blunden moderated a panel featuring Vacheron Constantin’s heritage and style director Christian Selmoni, author and artist Alia Al Shamsi, and editor of The National’s Luxury Magazine Nasri Atallah, to unpack how heritage brands can resonate authentically in the UAE.

Partner Content

How Vacheron Constantin Is Engaging the Next Generation in Abu Dhabi

As the luxury watch brand celebrated its 270th anniversary, BoF’s Nick Blunden moderated a panel featuring Vacheron Constantin’s heritage and style director Christian Selmoni, author and artist Alia Al Shamsi, and editor of The National’s Luxury Magazine Nasri Atallah, to unpack how heritage brands can resonate authentically in the UAE.


Technology

Will Luxury Watches See a Crypto-Fuelled Comeback?

Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.

Technology

Will Luxury Watches See a Crypto-Fuelled Comeback?

Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.


Retail

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.

Retail

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.


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Global Markets

Japan’s Secondhand Fashion Boom Is Bigger Than the Weak Yen

While the yen’s plummet drove a rush of international shoppers looking for bargains, Japan’s famously robust secondhand fashion market is set to keep growing even as the currency bounces back.

Global Markets

Japan’s Secondhand Fashion Boom Is Bigger Than the Weak Yen

While the yen’s plummet drove a rush of international shoppers looking for bargains, Japan’s famously robust secondhand fashion market is set to keep growing even as the currency bounces back.


Luxury

Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.

Luxury

Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.


Luxury

The Record Rush to Buy a Rolex or a Patek Philippe Is Over

“What we saw in 2021 and 2022 was out of the norm,” said Francois-Henry Bennahmias, chief executive officer of Audemars Piguet.

Luxury

The Record Rush to Buy a Rolex or a Patek Philippe Is Over

“What we saw in 2021 and 2022 was out of the norm,” said Francois-Henry Bennahmias, chief executive officer of Audemars Piguet.


Luxury

Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed

The French house showcased its new Tweed-inspired high jewellery collection in London this week. CEO Frédéric Grangie sees the ‘booming’ category as a key opportunity to elevate the Chanel brand.

Luxury

Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed

The French house showcased its new Tweed-inspired high jewellery collection in London this week. CEO Frédéric Grangie sees the ‘booming’ category as a key opportunity to elevate the Chanel brand.