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virtual-reality

Latest News & Analysis
Fashion Week

Who Will Win the Digital Fashion Week Battle?

Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?

Fashion Week

Who Will Win the Digital Fashion Week Battle?

Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?


News & Analysis

Fashion Meets Fortnite: 3D Clothes and Digital Catwalks

"The pandemic is forcing the industry to get creative online and look to precedents set by gaming."

News & Analysis

Fashion Meets Fortnite: 3D Clothes and Digital Catwalks

"The pandemic is forcing the industry to get creative online and look to precedents set by gaming."


Technology

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

Technology

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.


News & Analysis

L'Oreal to Provide Virtual Make-Up Tech for Amazon

The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.

News & Analysis

L'Oreal to Provide Virtual Make-Up Tech for Amazon

The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.


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Technology

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.

Technology

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.


News & Analysis

Soon, the Most Beautiful People in the World May No Longer Be Human

"Virtual models are just the beginning of the avatar revolution, some industry observers say."

News & Analysis

Soon, the Most Beautiful People in the World May No Longer Be Human

"Virtual models are just the beginning of the avatar revolution, some industry observers say."


Retail

Walmart Rolls Out 3D Virtual Online Shopping

The announcement comes at a time when retailers are seeking technological advancements to enhance in-store and online customer experience.

Retail

Walmart Rolls Out 3D Virtual Online Shopping

The announcement comes at a time when retailers are seeking technological advancements to enhance in-store and online customer experience.


Technology

Virtual Reality: Growth Engine for Fashion?

Though some are sceptical, many believe virtual reality and augmented reality have the potential to profoundly enhance both the back and front ends of the fashion business.

Technology

Virtual Reality: Growth Engine for Fashion?

Though some are sceptical, many believe virtual reality and augmented reality have the potential to profoundly enhance both the back and front ends of the fashion business.


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Technology

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.

Technology

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.


News & Analysis

Why AR Will be Bigger Than VR

"VR’s less-hyped sibling, augmented reality (AR), is ripe with opportunity right now."

News & Analysis

Why AR Will be Bigger Than VR

"VR’s less-hyped sibling, augmented reality (AR), is ripe with opportunity right now."


News & Analysis

Google and Facebook Chase New Kind of VR Headset

Facebook and Google made it clear that they’re both rushing toward a middle ground.

News & Analysis

Google and Facebook Chase New Kind of VR Headset

Facebook and Google made it clear that they’re both rushing toward a middle ground.


News & Analysis

Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality

The question of whether virtual reality will become a mainstream medium has in some ways been more of a "chicken or egg" dilemma.

News & Analysis

Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality

The question of whether virtual reality will become a mainstream medium has in some ways been more of a "chicken or egg" dilemma.