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virtual-fashion

Technology

Nike Acquires Virtual Fashion Start-Up RTFKT

The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.

Technology

Nike Acquires Virtual Fashion Start-Up RTFKT

The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.


Retail

PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.

Retail

PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.


Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.

Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.


Technology

Snapchat’s Rajni Jacques on Enhancing Social Shopping

Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.

Technology

Snapchat’s Rajni Jacques on Enhancing Social Shopping

Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.


Technology

Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.

Technology

Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.


Technology

The Year Ahead: Building Brands With a Metaverse State of Mind

By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.

Technology

The Year Ahead: Building Brands With a Metaverse State of Mind

By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.


Technology

VOICES 2021: Innovations Changing Fashion

In the third session of BoF’s annual gathering, Merlin Sheldrake, Ian Rogers, Wayne McGregor and others examined mycelium-based leather, virtual clothing, cyber threats and AI.

Technology

VOICES 2021: Innovations Changing Fashion

In the third session of BoF’s annual gathering, Merlin Sheldrake, Ian Rogers, Wayne McGregor and others examined mycelium-based leather, virtual clothing, cyber threats and AI.


News & Analysis

The State of Fashion 2022: Global Gains Mask Recovery Pains

The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

News & Analysis

The State of Fashion 2022: Global Gains Mask Recovery Pains

The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.


Technology

Case Study | How to Seize Fashion’s Gaming Opportunity

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.

Technology

Case Study | How to Seize Fashion’s Gaming Opportunity

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.


Technology

Virtual Fashion Is Big News. Can It Be Big Business?

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.

Technology

Virtual Fashion Is Big News. Can It Be Big Business?

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.


Technology

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.

Technology

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.


Luxury

What You Will Learn at VOICES 2021

Explore the core themes and reserve your spot to attend BoF’s annual gathering for big thinkers.

Luxury

What You Will Learn at VOICES 2021

Explore the core themes and reserve your spot to attend BoF’s annual gathering for big thinkers.