Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
virtual-fashion
Technology
New York Fashion Week Took On the Metaverse, With Mixed Results
As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn’t.
New York Fashion Week Took On the Metaverse, With Mixed Results
As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn’t.
China
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
Technology
What Will It Take for Consumers to Embrace Virtual Fitting Rooms?
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.
What Will It Take for Consumers to Embrace Virtual Fitting Rooms?
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.
Retail
The Question No One Is Asking About the Metaverse
Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.
The Question No One Is Asking About the Metaverse
Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.
Technology
Will Brands Buy Into a Virtual Version of Rodeo Drive?
There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.
Will Brands Buy Into a Virtual Version of Rodeo Drive?
There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.
Workplace & Talent
Who to Hire to Build the Fashion Metaverse
Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.
Who to Hire to Build the Fashion Metaverse
Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.
Technology
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Technology
The New Technologies Fashion Schools Are Teaching Students
Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.
The New Technologies Fashion Schools Are Teaching Students
Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.
Technology
How to Market an NFT
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
How to Market an NFT
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
Luxury
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.
News & Analysis
Masterclass | The State of Fashion 2022
BoF’s Imran Amed and McKinsey’s Achim Berg unpack the report, and talk recovery strategies, as well as what opportunities and challenges businesses should be on the lookout for.
Masterclass | The State of Fashion 2022
BoF’s Imran Amed and McKinsey’s Achim Berg unpack the report, and talk recovery strategies, as well as what opportunities and challenges businesses should be on the lookout for.
Technology
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.