Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
virtual-fashion
Beauty
Beauty’s Place in the Metaverse
Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.
Beauty’s Place in the Metaverse
Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.
Technology
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Technology
Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong
At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.
Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong
At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.
Technology
Masterclass | The State of Fashion: Technology
BoF and McKinsey experts unpack the special edition report, talk strategy for testing new technologies and staying competitive and answer audience questions.
Masterclass | The State of Fashion: Technology
BoF and McKinsey experts unpack the special edition report, talk strategy for testing new technologies and staying competitive and answer audience questions.
Retail
A Clubhouse for LA’s Crypto Cool Kids
How MetaBirkins creator Mason Rothschild and partner Ericka del Rosario are harnessing web3 to make their fashion boutique more sticky.
A Clubhouse for LA’s Crypto Cool Kids
How MetaBirkins creator Mason Rothschild and partner Ericka del Rosario are harnessing web3 to make their fashion boutique more sticky.
Technology
Why Snapchat Might Be Close to Cracking Virtual Shopping
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Why Snapchat Might Be Close to Cracking Virtual Shopping
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Technology
The Debrief: Who Is Designing Fashion in the Metaverse?
BoF’s Marc Bain chats with Lauren Sherman about the 3D creators, game designers and NFT experts bringing fashion into the virtual world.
The Debrief: Who Is Designing Fashion in the Metaverse?
BoF’s Marc Bain chats with Lauren Sherman about the 3D creators, game designers and NFT experts bringing fashion into the virtual world.
Technology
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
News & Analysis
The State of Fashion: Technology — Download the Special Edition
The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.
The State of Fashion: Technology — Download the Special Edition
The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.
Technology
Learn How to Work With TikTok Creators at The BoF Professional Summit
Join us at The BoF Professional Summit in New York on May 4, 2022 with TikTok creators Nic Kaufmann and Wisdom Kaye.
Learn How to Work With TikTok Creators at The BoF Professional Summit
Join us at The BoF Professional Summit in New York on May 4, 2022 with TikTok creators Nic Kaufmann and Wisdom Kaye.
Technology
Learn From RTFKT’s Benoit Pagotto at The BoF Professional Summit
Join us at The BoF Professional Summit in New York on May 4, 2022 with a line-up of expert speakers sharing their experiences and advice on how brands should think about their metaverse strategies.
Learn From RTFKT’s Benoit Pagotto at The BoF Professional Summit
Join us at The BoF Professional Summit in New York on May 4, 2022 with a line-up of expert speakers sharing their experiences and advice on how brands should think about their metaverse strategies.
Technology
For RTFKT and Nike, Sneaker NFTs Are Just the Start
RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.
For RTFKT and Nike, Sneaker NFTs Are Just the Start
RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.