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Latest News & Analysis
Retail

Why Retailers Are Embracing Fashion Week’s Sexiest Trends

The biggest post-pandemic look is already in stores and it comes with a lot of exposed skin.

Retail

Why Retailers Are Embracing Fashion Week’s Sexiest Trends

The biggest post-pandemic look is already in stores and it comes with a lot of exposed skin.


Retail

Inside J.Crew’s New Look

The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.

Retail

Inside J.Crew’s New Look

The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.


Retail

How the ‘Nap Dress’ Went Viral

Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?

Retail

How the ‘Nap Dress’ Went Viral

Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?


Retail

Everyone Loves Sweatsuits and Fashion Is Cashing In

Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Retail

Everyone Loves Sweatsuits and Fashion Is Cashing In

Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?


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China

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.

China

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.


News & Analysis

How the Puffy Vest Became a Symbol of Power

The puffer vest has frequently been spotted as the fashion item of choice for the one percent, from HBO's 'Succession' to Jeff Bezos's wardrobe, and brands like Moncler and Cucinelli are reaping the benefits.

News & Analysis

How the Puffy Vest Became a Symbol of Power

The puffer vest has frequently been spotted as the fashion item of choice for the one percent, from HBO's 'Succession' to Jeff Bezos's wardrobe, and brands like Moncler and Cucinelli are reaping the benefits.


Luxury

Case Study | Decoding Gucci’s Merchandising Success

In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.

Luxury

Case Study | Decoding Gucci’s Merchandising Success

In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.


News & Analysis

Quads Are the New Biceps: Why Fashion Went Long on Short Shorts

 Men are sporting thigh-baring shorts at a rate not seen since the days of John F. Kennedy Jr. and Tom Selleck. But does the trend have legs?

News & Analysis

Quads Are the New Biceps: Why Fashion Went Long on Short Shorts

 Men are sporting thigh-baring shorts at a rate not seen since the days of John F. Kennedy Jr. and Tom Selleck. But does the trend have legs?


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Retail

Op-Ed | Zara's Hot Polka Dot Dress Beats Big Data

With other retailers finally catching up to Inditex's super fast supply chain, the world's biggest fashion retailer will have to rely on its ability to spot trends and make blockbuster items to maintain its competitive edge.

Retail

Op-Ed | Zara's Hot Polka Dot Dress Beats Big Data

With other retailers finally catching up to Inditex's super fast supply chain, the world's biggest fashion retailer will have to rely on its ability to spot trends and make blockbuster items to maintain its competitive edge.


News & Analysis

Goldman Sachs, Patagonia, and the Mysteries of 'Business Casual'

"There is only one rule of business-casual dressing, and it is the rule of fear."

News & Analysis

Goldman Sachs, Patagonia, and the Mysteries of 'Business Casual'

"There is only one rule of business-casual dressing, and it is the rule of fear."


News & Analysis

Patagonia Is Cracking Down on the Wall Street Uniform

The outdoor-wear maker is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.

News & Analysis

Patagonia Is Cracking Down on the Wall Street Uniform

The outdoor-wear maker is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.


News & Analysis

Men Are Changing. Are Brands Keeping Up?

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.

News & Analysis

Men Are Changing. Are Brands Keeping Up?

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.