Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
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Latest News & Analysis
News & Analysis
Top 10 Fashion Films of the Season
This season’s best fashion videos included films from Gucci, Nike and Gap.
Top 10 Fashion Films of the Season
This season’s best fashion videos included films from Gucci, Nike and Gap.
News & Analysis
Top 10 Fashion Films of the Season
As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.
Top 10 Fashion Films of the Season
As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.
News & Analysis
Top 10 Fashion Films of the Season
BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.
Top 10 Fashion Films of the Season
BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.
News & Analysis
Top 10 Fashion Films of the Season
This season, the most successful fashion films attracted audiences with surreal storylines and unexpected plot twists. Sit back, relax and enjoy BoF's Top 10 Fashion Films of the Season.
Top 10 Fashion Films of the Season
This season, the most successful fashion films attracted audiences with surreal storylines and unexpected plot twists. Sit back, relax and enjoy BoF's Top 10 Fashion Films of the Season.
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News & Analysis
Top 10 Fashion Films of the Season
LONDON, United Kingdom — As online video consumption continues to grow, short fashion films have become an increasingly important component of brand
Top 10 Fashion Films of the Season
LONDON, United Kingdom — As online video consumption continues to grow, short fashion films have become an increasingly important component of brand
Technology
Top 10 Fashion Films of the Season
This season, a wide diversity of fashion films provided evidence that the genre has matured.
Top 10 Fashion Films of the Season
This season, a wide diversity of fashion films provided evidence that the genre has matured.
Technology
Top 10 Fashion Films of the Season
This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
Top 10 Fashion Films of the Season
This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
Technology
Top 10 Fashion Films of the Season
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.
Top 10 Fashion Films of the Season
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.
ADVERTISEMENT
Technology
Top 10 Fashion Films of the Season
NEW YORK, United States — "Are we failing to fulfil the potential of fashion film?" asked Quynh Mai's Op-Ed for BoF earlier this year, citing
Top 10 Fashion Films of the Season
NEW YORK, United States — "Are we failing to fulfil the potential of fashion film?" asked Quynh Mai's Op-Ed for BoF earlier this year, citing
Technology
Top 10 Fashion Films of the Season
LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a
Top 10 Fashion Films of the Season
LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.