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teenagers

News & Analysis

With Shoppable Runway Shows, Fashion Brands Court Millennials

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.

News & Analysis

With Shoppable Runway Shows, Fashion Brands Court Millennials

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.


Retail

How American Eagle Dodged the Teen Retailer Trap

The squeaky-clean specialty retailer has wooed back customers with a combination of great-fitting jeans, retail recalibration and smart marketing.

Retail

How American Eagle Dodged the Teen Retailer Trap

The squeaky-clean specialty retailer has wooed back customers with a combination of great-fitting jeans, retail recalibration and smart marketing.


News & Analysis

Aeropostale Discusses Sale

The bankrupt teen retailer is negotiating a potential sale to private equity firm Versa Capital Management that would save thousands of jobs and keep many of its stores open.

News & Analysis

Aeropostale Discusses Sale

The bankrupt teen retailer is negotiating a potential sale to private equity firm Versa Capital Management that would save thousands of jobs and keep many of its stores open.


News & Analysis

Aeropostale to Challenge Sycamore's Status as Creditor

US teen retailer Aeropostale plans to challenge in court private equity firm Sycamore Partners' claims as a creditor in its bankruptcy, according to a transcript from a court hearing held this week.

News & Analysis

Aeropostale to Challenge Sycamore's Status as Creditor

US teen retailer Aeropostale plans to challenge in court private equity firm Sycamore Partners' claims as a creditor in its bankruptcy, according to a transcript from a court hearing held this week.


News & Analysis

Concert ‘Merch’ Comes of Age

As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.

News & Analysis

Concert ‘Merch’ Comes of Age

As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.


Retail

Tapping Generation Z

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.

Retail

Tapping Generation Z

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.