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Technology

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

Technology

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.


Technology

For Fashion Brands Flocking to SXSW, What’s the ROI?

Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.

Technology

For Fashion Brands Flocking to SXSW, What’s the ROI?

Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.


Technology

‘Data Is the New Oil’ and More from SXSW

Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.

Technology

‘Data Is the New Oil’ and More from SXSW

Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.


Technology

Bits & Bytes | Pinterest, Smart Clothes, Salerooms, Glamour

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Pinterest, Smart Clothes, Salerooms, Glamour

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


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Technology

Wearable Drones Invade SXSW as Fashion Meets Technology

As electronic components become smaller and manufacturing gets cheaper, sci-fi fashion is inching closer to reality.

Technology

Wearable Drones Invade SXSW as Fashion Meets Technology

As electronic components become smaller and manufacturing gets cheaper, sci-fi fashion is inching closer to reality.


Technology

Looking Back at SXSW: Wearables, Privacy and Avoiding Bandwagons

Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.

Technology

Looking Back at SXSW: Wearables, Privacy and Avoiding Bandwagons

Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.


News & Analysis

Week in Review | Fashion's Image Problem, SXSW, Critiquing the Critics, Joe Richards, Patrick Li, Brian Atwood

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.

News & Analysis

Week in Review | Fashion's Image Problem, SXSW, Critiquing the Critics, Joe Richards, Patrick Li, Brian Atwood

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.


Technology

A Look Back at SXSW

Guest contributor Rachel Arthur recaps the highlights of this year's SXSW Interactive conference and identifies key takeaways for the fashion industry.

Technology

A Look Back at SXSW

Guest contributor Rachel Arthur recaps the highlights of this year's SXSW Interactive conference and identifies key takeaways for the fashion industry.


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Technology

Looking Back at SXSW Interactive

AUSTIN, United States — Sometimes described as 'spring break for geeks,' the annual SXSW Interactive conference is a 5-day whirlwind of panels,

Technology

Looking Back at SXSW Interactive

AUSTIN, United States — Sometimes described as 'spring break for geeks,' the annual SXSW Interactive conference is a 5-day whirlwind of panels,


Technology

SXSW Interactive, Here We Come

AUSTIN, United States — "Every year we will continue to see more and more industries succumb to the transformational power of the internet," wrote

Technology

SXSW Interactive, Here We Come

AUSTIN, United States — "Every year we will continue to see more and more industries succumb to the transformational power of the internet," wrote