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Beauty

Pitti Uomo Gets in on the Fragrance Boom

Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.

Beauty

Pitti Uomo Gets in on the Fragrance Boom

Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.


Retail

Can the Multibrand Fiasco Be Salvaged in 2026?

Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.

Retail

Can the Multibrand Fiasco Be Salvaged in 2026?

Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.


Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.

Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.


Partner Content

How Community Became Fashion and Beauty’s Strongest Currency

Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.

Partner Content

How Community Became Fashion and Beauty’s Strongest Currency

Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.


Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.

Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.


Beauty

Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.

Beauty

Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.


Retail

Dr. Martens Is Ready for a Reboot

In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.

Retail

Dr. Martens Is Ready for a Reboot

In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.


Beauty

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

Beauty

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.


Workplace & Talent

What Fashion Gets Wrong About Layoffs

From knee-jerk, across-the-board cuts to sloppy communication and a lack of future direction, there are plenty of ways companies can make a tough moment even worse.

Workplace & Talent

What Fashion Gets Wrong About Layoffs

From knee-jerk, across-the-board cuts to sloppy communication and a lack of future direction, there are plenty of ways companies can make a tough moment even worse.


Retail

Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays

With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.

Retail

Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays

With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.


Beauty

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Beauty

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.


Luxury

LVMH Nears China Store Openings as Luxury Demand Begins Recovery

Louis Vuitton, Dior, Tiffany and Loro Piana are all slated to open multistory stores in Beijing this December, while Dior is also in talks to open a new location in Shanghai.

Luxury

LVMH Nears China Store Openings as Luxury Demand Begins Recovery

Louis Vuitton, Dior, Tiffany and Loro Piana are all slated to open multistory stores in Beijing this December, while Dior is also in talks to open a new location in Shanghai.