US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
sports
News & Analysis
Inside Outerknown, Kelly Slater’s New Kering-backed Surf-Lifestyle Brand
BoF brings you an exclusive look inside champion surfer Kelly Slater’s new Kering-backed ‘coastal lifestyle’ label.
Inside Outerknown, Kelly Slater’s New Kering-backed Surf-Lifestyle Brand
BoF brings you an exclusive look inside champion surfer Kelly Slater’s new Kering-backed ‘coastal lifestyle’ label.
Marketing
Rising Stars Make Adidas More American, Less Soccer-Mad
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.
Rising Stars Make Adidas More American, Less Soccer-Mad
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.
News & Analysis
Adidas Looks To Boost US Growth Amid Poor Sales
Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.
Adidas Looks To Boost US Growth Amid Poor Sales
Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.
News & Analysis
World Cup Boosts Nike Sales
Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.
World Cup Boosts Nike Sales
Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.
Marketing
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.