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Retail

Nike Backs Obama on Trade with Pledge to Create 10,000 US Jobs

Nike Inc put its weight behind President Barack Obama's push for a trade deal with Asian countries on Friday with a promise to create up to 10,000 US-based manufacturing jobs if the pact is approved.

Retail

Nike Backs Obama on Trade with Pledge to Create 10,000 US Jobs

Nike Inc put its weight behind President Barack Obama's push for a trade deal with Asian countries on Friday with a promise to create up to 10,000 US-based manufacturing jobs if the pact is approved.


News & Analysis

Nike Is Finally Selling US Women's Soccer Team Jerseys to Men

Women are now in the driver's seat in the sports apparel market.

News & Analysis

Nike Is Finally Selling US Women's Soccer Team Jerseys to Men

Women are now in the driver's seat in the sports apparel market.


News & Analysis

Top Australian Stock Picker Bets on Comeback for Billabong

Surfwear label Billabong’s journey from a backyard on Australia’s Gold Coast to a $3.2 billion public company culminated in its shares losing 99 percent of their value. Money manager Sebastian Evans is betting on a comeback.

News & Analysis

Top Australian Stock Picker Bets on Comeback for Billabong

Surfwear label Billabong’s journey from a backyard on Australia’s Gold Coast to a $3.2 billion public company culminated in its shares losing 99 percent of their value. Money manager Sebastian Evans is betting on a comeback.


Retail

REI’s Crunchy Business Model Is Crushing Retail Competitors

If Recreational Equipment Inc. were a publicly traded company, it would be the toast of Wall Street.

Retail

REI’s Crunchy Business Model Is Crushing Retail Competitors

If Recreational Equipment Inc. were a publicly traded company, it would be the toast of Wall Street.


News & Analysis

Adidas Seeks New Boss and Long-Term Strategy

As Adidas AG seeks new CEO, current boss Herbert Hainer asks for two more years to get the company back on track.

News & Analysis

Adidas Seeks New Boss and Long-Term Strategy

As Adidas AG seeks new CEO, current boss Herbert Hainer asks for two more years to get the company back on track.


Global Markets

Nike Earnings Beat Estimates as North American Sales Advance

Nike Inc., the world’s largest sporting- goods maker, posted third-quarter profit that topped analysts’ estimates, helped by demand in North America.

Global Markets

Nike Earnings Beat Estimates as North American Sales Advance

Nike Inc., the world’s largest sporting- goods maker, posted third-quarter profit that topped analysts’ estimates, helped by demand in North America.


News & Analysis

Adidas Forecasts 2015 Adjusted Profit Growth

Adidas AG predicted profit growth for this year that matched analysts’ predictions as the struggling German sportswear maker as it pours money into catching up to larger rival Nike Inc.  

News & Analysis

Adidas Forecasts 2015 Adjusted Profit Growth

Adidas AG predicted profit growth for this year that matched analysts’ predictions as the struggling German sportswear maker as it pours money into catching up to larger rival Nike Inc.  


News & Analysis

Nike to Launch Collaboration with Chitose Abe’s Sacai

BoF can exclusively reveal that Nike is set to launch a new fashion collaboration with Chitose Abe’s inventive Japanese label Sacai.

News & Analysis

Nike to Launch Collaboration with Chitose Abe’s Sacai

BoF can exclusively reveal that Nike is set to launch a new fashion collaboration with Chitose Abe’s inventive Japanese label Sacai.


Financial Markets

Puma Boosts Yearly Outlook as Second-Half Sales Rise

Puma SE, the German maker of athletic gear that sponsors sprinter Usain Bolt, forecast a belated sales increase this year as the company continues a gradual turnaround.

Financial Markets

Puma Boosts Yearly Outlook as Second-Half Sales Rise

Puma SE, the German maker of athletic gear that sponsors sprinter Usain Bolt, forecast a belated sales increase this year as the company continues a gradual turnaround.


Technology

Under Armour Acquires Apps in Bid to Become Top Fitness Tracker

Under Armour Inc., the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo applications in a bid to become the world’s biggest tracker of fitness information.

Technology

Under Armour Acquires Apps in Bid to Become Top Fitness Tracker

Under Armour Inc., the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo applications in a bid to become the world’s biggest tracker of fitness information.


Technology

Fashion and Tech Converge in Smart-Shirts

Cityzen is putting its technology directly into fabric, differentiating itself from companies such as Apple Inc., LVMH Moet Hennessy Louis Vuitton SA or Swarovski as they turn watches and jewelry into connected objects.

Technology

Fashion and Tech Converge in Smart-Shirts

Cityzen is putting its technology directly into fabric, differentiating itself from companies such as Apple Inc., LVMH Moet Hennessy Louis Vuitton SA or Swarovski as they turn watches and jewelry into connected objects.


Marketing

Is Kering Set to Sell Sports Firm Puma?

The owner of Puma SE has explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year, according to people familiar with the matter.

Marketing

Is Kering Set to Sell Sports Firm Puma?

The owner of Puma SE has explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year, according to people familiar with the matter.