US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
sports
Marketing
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Marketing
Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers
Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.
Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers
Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.
News & Analysis
Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps
Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.
Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps
Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.
Global Markets
Rich Chinese Splurge on Sportswear as Luxury's Lustre Dims
GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands.
Rich Chinese Splurge on Sportswear as Luxury's Lustre Dims
GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands.
Fashion Week
Sportswear Is Officially Too Popular for Haute Couture to Ignore
Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.
Sportswear Is Officially Too Popular for Haute Couture to Ignore
Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.
Marketing
Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.
Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.
Marketing
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Financial Markets
Sports Direct Tumbles as Stagnant Sales Raise Strategy Doubts
Sports Direct International Plc shares fell the most in more than four years after sales growth stagnated, raising concern that the retailer’s own brands are losing out to exclusive labels from Nike Inc. and Adidas AG.
Sports Direct Tumbles as Stagnant Sales Raise Strategy Doubts
Sports Direct International Plc shares fell the most in more than four years after sales growth stagnated, raising concern that the retailer’s own brands are losing out to exclusive labels from Nike Inc. and Adidas AG.
News & Analysis
Nike Authorises $12 Billion Shares Buyback, Plan to Split Stock
Nike Inc., the world’s largest sporting-goods company, approved a new $12 billion stock buyback plan and said it would split its shares 2-for-1.
Nike Authorises $12 Billion Shares Buyback, Plan to Split Stock
Nike Inc., the world’s largest sporting-goods company, approved a new $12 billion stock buyback plan and said it would split its shares 2-for-1.
News & Analysis
Adidas Helps High Schools Redesign Offensive Mascots
The company said there are roughly 2,000 schools that have logos or mascots that are offensive to tribal communities.
Adidas Helps High Schools Redesign Offensive Mascots
The company said there are roughly 2,000 schools that have logos or mascots that are offensive to tribal communities.
News & Analysis
How NBA Star Russell Westbrook Is Changing How Men’s Fashion Works
Once mocked for his garish outfits and lenseless eyeglasses, the Oklahoma City point guard is designing clothes for Barneys and updating the way Nike markets to men.
How NBA Star Russell Westbrook Is Changing How Men’s Fashion Works
Once mocked for his garish outfits and lenseless eyeglasses, the Oklahoma City point guard is designing clothes for Barneys and updating the way Nike markets to men.
Financial Markets
Nike Expects Sales to Accelerate, Hitting $50 Billion by 2020
Nike Inc. projected that sales gains will accelerate in the next five years, with revenue hitting $50 billion in 2020 as its women’s business doubles.
Nike Expects Sales to Accelerate, Hitting $50 Billion by 2020
Nike Inc. projected that sales gains will accelerate in the next five years, with revenue hitting $50 billion in 2020 as its women’s business doubles.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.