Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
sports
News & Analysis
Sports Authority Is Shuttering All Stores Amid Bankruptcy
Sports Authority, which filed for bankruptcy protection three months ago, is shuttering all 460 of its stores after it was unable to adapt to consumers' move online.
Sports Authority Is Shuttering All Stores Amid Bankruptcy
Sports Authority, which filed for bankruptcy protection three months ago, is shuttering all 460 of its stores after it was unable to adapt to consumers' move online.
Financial Markets
Adidas Sets Sights on Football Stars in Big US Drive
Adidas wants to sign dozens of deals with US sports stars in coming years, hoping that will provide a more lasting boost to sales than the current fashion fad for its retro sneakers, its North America head told Reuters.
Adidas Sets Sights on Football Stars in Big US Drive
Adidas wants to sign dozens of deals with US sports stars in coming years, hoping that will provide a more lasting boost to sales than the current fashion fad for its retro sneakers, its North America head told Reuters.
News & Analysis
Ferragamo SpA Sues Ex-LA Rams Quarterback Over Same-Name Winery
Salvatore Ferragamo SpA has sued former Los Angeles Rams football quarterback Vince Ferragamo, saying he infringed its trademarks by operating his namesake winery in southern California.
Ferragamo SpA Sues Ex-LA Rams Quarterback Over Same-Name Winery
Salvatore Ferragamo SpA has sued former Los Angeles Rams football quarterback Vince Ferragamo, saying he infringed its trademarks by operating his namesake winery in southern California.
News & Analysis
Adidas to Seek Buyer for TaylorMade Golf Business
German sportswear firm Adidas announced it will seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, to help it focus on its core brands.
Adidas to Seek Buyer for TaylorMade Golf Business
German sportswear firm Adidas announced it will seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, to help it focus on its core brands.
News & Analysis
German Court Rejects Adidas Bid to Block New Puma Shoes
A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.
German Court Rejects Adidas Bid to Block New Puma Shoes
A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.
News & Analysis
Fanatics Will Replace Nike as NFL Player Association's Biggest Licensee
Any company that wants to sell official NFL player products will soon have to go through e-commerce giant Fanatics Inc.
Fanatics Will Replace Nike as NFL Player Association's Biggest Licensee
Any company that wants to sell official NFL player products will soon have to go through e-commerce giant Fanatics Inc.
Marketing
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
China
Wanda Says More Chinese Companies Likely to Become FIFA Sponsors
China’s richest man said more Chinese companies are likely to join his Dalian Wanda Group Co. in becoming top FIFA sponsors and help the country’s chances to host the World Cup for the first time.
Wanda Says More Chinese Companies Likely to Become FIFA Sponsors
China’s richest man said more Chinese companies are likely to join his Dalian Wanda Group Co. in becoming top FIFA sponsors and help the country’s chances to host the World Cup for the first time.
News & Analysis
Hermès Heads to Olympic Games as Saddler for Brazil Showjumpers
Hermès, the French company known for its tony handbags, said Friday it has been named official saddler for the Brazilian showjumping team.
Hermès Heads to Olympic Games as Saddler for Brazil Showjumpers
Hermès, the French company known for its tony handbags, said Friday it has been named official saddler for the Brazilian showjumping team.
Marketing
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Marketing
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Workplace & Talent
Why You Need to Move to Footwear’s ‘Silicon Valley’
Portland, Oregon, is a thriving hub for the athletic footwear industry, with a vibrant ecosystem of big brands, start-ups, contractors, headhunters and top talent.
Why You Need to Move to Footwear’s ‘Silicon Valley’
Portland, Oregon, is a thriving hub for the athletic footwear industry, with a vibrant ecosystem of big brands, start-ups, contractors, headhunters and top talent.
The News in Brief
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.