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News & Analysis

Doing Business in Brazil? Team USA Learned the Hard Way

The Team USA Olympic store in Rio’s ritzy Ipanema was planned to turn Team USA into a year-round retailer, though in a country with a business culture that can leave even seasoned entrepreneurs fuming, the venture never gained traction.

News & Analysis

Doing Business in Brazil? Team USA Learned the Hard Way

The Team USA Olympic store in Rio’s ritzy Ipanema was planned to turn Team USA into a year-round retailer, though in a country with a business culture that can leave even seasoned entrepreneurs fuming, the venture never gained traction.


News & Analysis

Nike's Stock Falls Behind Rivals Amid Rio Olympics

Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.

News & Analysis

Nike's Stock Falls Behind Rivals Amid Rio Olympics

Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.


News & Analysis

Nike to Stop Making Golf Equipment in Latest Blow to the Sport

Nike will stop selling golf equipment, striking another blow to a pastime hurt by slowing participation rates.

News & Analysis

Nike to Stop Making Golf Equipment in Latest Blow to the Sport

Nike will stop selling golf equipment, striking another blow to a pastime hurt by slowing participation rates.


News & Analysis

Adidas Extends China Sports Push in Agreement With Billionaire

Adidas signed an agreement with billionaire Wang Jianlin’s Dalian Wanda Group to help develop soccer and basketball in China, as the German company seeks to capitalise on increasing interest in sports and fitness in the world’s most populous nation.

News & Analysis

Adidas Extends China Sports Push in Agreement With Billionaire

Adidas signed an agreement with billionaire Wang Jianlin’s Dalian Wanda Group to help develop soccer and basketball in China, as the German company seeks to capitalise on increasing interest in sports and fitness in the world’s most populous nation.


News & Analysis

Adidas Remixes '90s Kate Moss for Gazelle Reboot

Adidas has partnered with Kate Moss and bessnyc4 to launch its re-issued Gazelle sneakers, which some have called 'the new Stan Smiths.'

News & Analysis

Adidas Remixes '90s Kate Moss for Gazelle Reboot

Adidas has partnered with Kate Moss and bessnyc4 to launch its re-issued Gazelle sneakers, which some have called 'the new Stan Smiths.'


News & Analysis

Michael Kors' Formula 1 Deal Fuels $1 Billion Men's Push

Michael Kors is set to partner with the McLaren-Honda Formula 1 racing team, as part of a broader plan to combat decelerating growth by winning new customers outside its base of female handbag aficionados.

News & Analysis

Michael Kors' Formula 1 Deal Fuels $1 Billion Men's Push

Michael Kors is set to partner with the McLaren-Honda Formula 1 racing team, as part of a broader plan to combat decelerating growth by winning new customers outside its base of female handbag aficionados.


News & Analysis

Adidas to Pay 50 Million Euros a Year for Germany Sponsorship

Adidas extended its sponsorship of the German Football Association until 2022, paying about twice the amount of its previous agreement.

News & Analysis

Adidas to Pay 50 Million Euros a Year for Germany Sponsorship

Adidas extended its sponsorship of the German Football Association until 2022, paying about twice the amount of its previous agreement.


News & Analysis

Adidas Relies On Stars Not Soccer Teams To Sell Product

Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.

News & Analysis

Adidas Relies On Stars Not Soccer Teams To Sell Product

Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.


News & Analysis

Nike Sticks With Tennis Star Sharapova After Drug Suspension

Nike is sticking with star Maria Sharapova after the International Tennis Federation suspended her for two years for using a performance-enhancing substance.

News & Analysis

Nike Sticks With Tennis Star Sharapova After Drug Suspension

Nike is sticking with star Maria Sharapova after the International Tennis Federation suspended her for two years for using a performance-enhancing substance.


News & Analysis

Under Armour Plans $500 Million Bond Debut

The sportswear company that outfits Stephen Curry, Tom Brady and Notre Dame athletics is preparing its debut bond offering as a global hunt for yield pushes borrowing costs for investment-grade corporates to their lowest in more than a year.

News & Analysis

Under Armour Plans $500 Million Bond Debut

The sportswear company that outfits Stephen Curry, Tom Brady and Notre Dame athletics is preparing its debut bond offering as a global hunt for yield pushes borrowing costs for investment-grade corporates to their lowest in more than a year.


China

Sweaty Workout Selfies Catch On as China App Fuels Fitness Boom

With at least one in four adults either overweight or obese, more upwardly mobile Chinese are beginning to value a healthy lifestyle over branded luxury goods.

China

Sweaty Workout Selfies Catch On as China App Fuels Fitness Boom

With at least one in four adults either overweight or obese, more upwardly mobile Chinese are beginning to value a healthy lifestyle over branded luxury goods.


News & Analysis

Under Armour and UCLA Sign Record-Breaking Deal

UCLA and Under Armour have agreed to an athletic shoe and apparel deal that will pay the school a record $280 million over 15 years.

News & Analysis

Under Armour and UCLA Sign Record-Breaking Deal

UCLA and Under Armour have agreed to an athletic shoe and apparel deal that will pay the school a record $280 million over 15 years.