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Retail

Lululemon Results May Signal Further Squeeze for Athleisure

The last few years have seen a surge in the number of retailers offering athleisure clothes, ranging from mass-market products to $1,000 leggings.

Retail

Lululemon Results May Signal Further Squeeze for Athleisure

The last few years have seen a surge in the number of retailers offering athleisure clothes, ranging from mass-market products to $1,000 leggings.


Global Markets

Inside India's Booming Sportswear Market

With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.

Global Markets

Inside India's Booming Sportswear Market

With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.


News & Analysis

Super Bowl Sunday Was a Breakthrough Moment for Companies Opposing Trump

"Advertisements celebrating immigrants and a fiery amicus brief were the latest in a series of humbling setbacks for the Trump administration."

News & Analysis

Super Bowl Sunday Was a Breakthrough Moment for Companies Opposing Trump

"Advertisements celebrating immigrants and a fiery amicus brief were the latest in a series of humbling setbacks for the Trump administration."


News & Analysis

Escapism Reigns In Super Bowl Commercials, but Politics Proves Inescapable

"Advertisers were willing to pay, on average, about $5 million for 30-second spots during the Super Bowl — and even more in promotional costs to

News & Analysis

Escapism Reigns In Super Bowl Commercials, but Politics Proves Inescapable

"Advertisers were willing to pay, on average, about $5 million for 30-second spots during the Super Bowl — and even more in promotional costs to


News & Analysis

Europe’s Weak Economy Is ‘Core Worry’ for Adidas Chief

Rorsted’s concern contrasts with recent signs that the euro area may be set for a pick-up in economic momentum.

News & Analysis

Europe’s Weak Economy Is ‘Core Worry’ for Adidas Chief

Rorsted’s concern contrasts with recent signs that the euro area may be set for a pick-up in economic momentum.


News & Analysis

Abramovich’s Chelsea Paid $81.5 Million to Terminate Adidas Deal

Chelsea last year broke the contract with Adidas six years early to sign a 15-year, £900 million deal with Nike, which begins next season.

News & Analysis

Abramovich’s Chelsea Paid $81.5 Million to Terminate Adidas Deal

Chelsea last year broke the contract with Adidas six years early to sign a 15-year, £900 million deal with Nike, which begins next season.


Technology

Nike Doubles Down in Its Battle for the CrossFit Crowd

In an admittedly small survey of CrossFit classes, some 58 percent of participants were wearing sneakers made by Nike Inc.

Technology

Nike Doubles Down in Its Battle for the CrossFit Crowd

In an admittedly small survey of CrossFit classes, some 58 percent of participants were wearing sneakers made by Nike Inc.


News & Analysis

Under Armour Inks Deal to Place Logo on Front of MLB Jerseys

Under Armour Inc. struck another blow in the fight for exposure by inking a sponsorship deal with Major League Baseball that will put its logo on the chest of every jersey.

News & Analysis

Under Armour Inks Deal to Place Logo on Front of MLB Jerseys

Under Armour Inc. struck another blow in the fight for exposure by inking a sponsorship deal with Major League Baseball that will put its logo on the chest of every jersey.


News & Analysis

Barcelona Signs Up Rakuten in $235 Million Soccer Jersey Deal

Japanese e-commerce giant Rakuten Inc. is paying €220 million ($235.4 million) to emblazon its logo on the FC Barcelona soccer team’s jerseys for four years.

News & Analysis

Barcelona Signs Up Rakuten in $235 Million Soccer Jersey Deal

Japanese e-commerce giant Rakuten Inc. is paying €220 million ($235.4 million) to emblazon its logo on the FC Barcelona soccer team’s jerseys for four years.


News & Analysis

The Elder Statesman Partners with NBA

As the relationship between fashion and basketball deepens, the collaboration marks the league’s first big push into luxury goods.

News & Analysis

The Elder Statesman Partners with NBA

As the relationship between fashion and basketball deepens, the collaboration marks the league’s first big push into luxury goods.


News & Analysis

New Adidas CEO Sets Off in Pursuit of Nike

Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.

News & Analysis

New Adidas CEO Sets Off in Pursuit of Nike

Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.


News & Analysis

At US Open, Japanese Companies Leave Nike, Adidas in the Dust

As the 2016 Grand Slam draws to a close, Japanese brands have far outpaced their Western competition.

News & Analysis

At US Open, Japanese Companies Leave Nike, Adidas in the Dust

As the 2016 Grand Slam draws to a close, Japanese brands have far outpaced their Western competition.