Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.
Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.
Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.
The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.
The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.
The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.
The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.
According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.
According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their diverse fanbase.
India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their diverse fanbase.
With the launch of new magazine ‘Players’ Carine Roitfeld and son Vladimir Roitfeld, who will serve as editor-in-chief, are looking to provide a new, more elevated take on fashion and sport — and become a go-to media partner for brands.
With the launch of new magazine ‘Players’ Carine Roitfeld and son Vladimir Roitfeld, who will serve as editor-in-chief, are looking to provide a new, more elevated take on fashion and sport — and become a go-to media partner for brands.
The new partners say they have long-term vision for body-fitting activewear for women.
The new partners say they have long-term vision for body-fitting activewear for women.
A US judge rejected the personal care giant’s bid to dismiss a lawsuit by Texas’ Attorney General accusing the company of failing to warn consumers that it may be unsafe for pregnant women to take Tylenol.
The bloc’s overhaul sharply reduces the number of companies covered by ESG reporting and supply chain due-diligence laws, easing compliance pressures but increasing concerns over accountability.
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
The second iteration will be released in June on a quarterly basis through Dazed Media and Chinese publisher Meta Media Group.
The makeup label’s chief executive of 14 years announced her departure internally on Wednesday, The Business of Beauty has learned.
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.