US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
social-media
Direct-to-Consumer
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Beauty
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
Beauty
Inside the Glam Vs. Clean Girl Beauty Trend Battle
Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.
Inside the Glam Vs. Clean Girl Beauty Trend Battle
Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.
Technology
Here Comes the AI Backlash
The brand Selkie recently found itself in the midst of a revolt by its own customers after posting an image on Instagram created in part with generative AI.
Here Comes the AI Backlash
The brand Selkie recently found itself in the midst of a revolt by its own customers after posting an image on Instagram created in part with generative AI.
Beauty
Lashes, Brows, Botox: How Much is Too Much?
No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.
Lashes, Brows, Botox: How Much is Too Much?
No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.
Marketing
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
Entrepreneurship
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
Sports
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
Retail
The Fashion Trends to Watch in 2024, by the Numbers
From Barbiecore to quiet luxury, fashion’s lightning fast trend cycle took brands and retailers for a ride in 2023. Here’s what we will take with us in 2024 — and what’s still to come.
The Fashion Trends to Watch in 2024, by the Numbers
From Barbiecore to quiet luxury, fashion’s lightning fast trend cycle took brands and retailers for a ride in 2023. Here’s what we will take with us in 2024 — and what’s still to come.
Beauty
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Marketing
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Partner Content
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.