Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
social-media
Technology
TikTok Ready to Fight US Ban With 170 Million Users at Stake
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
TikTok Ready to Fight US Ban With 170 Million Users at Stake
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Marketing
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Technology
The New Backlash Against Social Media, Explained
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
The New Backlash Against Social Media, Explained
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
Beauty
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Retail
Who Is the TikTok Shopper?
The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.
Who Is the TikTok Shopper?
The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.
Technology
The US TikTok Ban Clears Its First Hurdle. What’s Next?
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
The US TikTok Ban Clears Its First Hurdle. What’s Next?
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Technology
How Algorithms Are Rewiring Fashion
They’re influencing what consumers see, like, buy and wear, and not always for the best.
How Algorithms Are Rewiring Fashion
They’re influencing what consumers see, like, buy and wear, and not always for the best.
Beauty
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Technology
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
Beauty
WeightWatchers’ Ozempic Influencer House Backfires
After three years of declining sales, WeightWatchers is struggling to stay relevant and has enlisted the help of social media influencers to push their new weight-loss drugs business.
WeightWatchers’ Ozempic Influencer House Backfires
After three years of declining sales, WeightWatchers is struggling to stay relevant and has enlisted the help of social media influencers to push their new weight-loss drugs business.
Beauty
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
Beauty
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.