Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
social-media
Beauty
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Beauty
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Partner Content
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
Beauty
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
Luxury
French Luxury Trade Groups Push Back Against Social Media Counterfeiters
The FHCM, Comité Colbert and UNIFAB have quietly circulated a position paper calling on policymakers to take ‘immediate action’ to stop an ‘unprecedented widespread disinformation campaign’ about the origin of luxury goods.
French Luxury Trade Groups Push Back Against Social Media Counterfeiters
The FHCM, Comité Colbert and UNIFAB have quietly circulated a position paper calling on policymakers to take ‘immediate action’ to stop an ‘unprecedented widespread disinformation campaign’ about the origin of luxury goods.
Luxury
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Beauty
How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.
How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.
Professional
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Retail
This Week: Tariffs and TikTok, 24/7
After a brief reprieve, it’ll be all Trump, all the time for the fashion industry as the administration rolls out new tariffs and tries to get a TikTok sale over the line.
This Week: Tariffs and TikTok, 24/7
After a brief reprieve, it’ll be all Trump, all the time for the fashion industry as the administration rolls out new tariffs and tries to get a TikTok sale over the line.
Beauty
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
Beauty
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
Partner Content
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.