The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
Young consumers are pushing brands to reconsider their approach to gendered collections.
Young consumers are pushing brands to reconsider their approach to gendered collections.
Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.
Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
The hair-care brand pitched investors on social media buzz, but it’s now being plagued by online complaints. The company says its products are safe and effective.
The hair-care brand pitched investors on social media buzz, but it’s now being plagued by online complaints. The company says its products are safe and effective.
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.