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Partner Content

At Hyaloid, Evolving DTC to a Multiplatform Model

CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.

Partner Content

At Hyaloid, Evolving DTC to a Multiplatform Model

CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.


Technology

AI Marketing Stunts Are Here. Is Fashion Ready?

It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.

Technology

AI Marketing Stunts Are Here. Is Fashion Ready?

It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.


Technology

What Is Lemon8 and What Are Its Links With Under-Fire TikTok

While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:

Technology

What Is Lemon8 and What Are Its Links With Under-Fire TikTok

While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:


Beauty

E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.

Beauty

E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.


Retail

Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.

Retail

Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.


Beauty

What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.

Beauty

What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.


Retail

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.

Retail

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.


Beauty

Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

The TikTok filter went viral this week, further distorting our perceptions of reality.

Beauty

Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

The TikTok filter went viral this week, further distorting our perceptions of reality.


Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.

Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.


Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.

Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.


Technology

How Luxury Is Using Augmented Reality

Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.

Technology

How Luxury Is Using Augmented Reality

Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.


Marketing

TikTok’s Deinfluencing Trend, Explained

Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions

Marketing

TikTok’s Deinfluencing Trend, Explained

Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions