Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
rebrand
Latest News & Analysis
Technology
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.
Retail
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
Retail
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Retail
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
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Media
Vanessa Kingori’s Commercial Reboot of British Vogue
The executive has been named Condé Nast Britain’s chief business officer for style after helping to achieve ‘unprecedented revenue growth’ at the fashion title.
Vanessa Kingori’s Commercial Reboot of British Vogue
The executive has been named Condé Nast Britain’s chief business officer for style after helping to achieve ‘unprecedented revenue growth’ at the fashion title.
News & Analysis
Inside (Another) Remaking of Jil Sander
The beloved but beleaguered brand has suffered from a series of short-lived reinventions. Now, under the watch of exacting co-creative directors Lucie and Luke Meier, business is growing steadily.
Inside (Another) Remaking of Jil Sander
The beloved but beleaguered brand has suffered from a series of short-lived reinventions. Now, under the watch of exacting co-creative directors Lucie and Luke Meier, business is growing steadily.
News & Analysis
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Luxury
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
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News & Analysis
At Balmain, Does a New Logo Signal New Opportunity?
For the first time in its nearly 80-year history, Balmain is rebranding. But the move is only one element of chief executive Massimo Piombini’s plan to transform the French label from niche player to powerhouse.
At Balmain, Does a New Logo Signal New Opportunity?
For the first time in its nearly 80-year history, Balmain is rebranding. But the move is only one element of chief executive Massimo Piombini’s plan to transform the French label from niche player to powerhouse.
News & Analysis
How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.
How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.
News & Analysis
Vestiaire Collective Unveils Rebrand
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.
Vestiaire Collective Unveils Rebrand
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.