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Luxury

Can a New Campaign Buoy Style.com?

Style.com is launching a shoppable campaign to better demonstrate its content-commerce proposition and carve out a clear brand identity.

Luxury

Can a New Campaign Buoy Style.com?

Style.com is launching a shoppable campaign to better demonstrate its content-commerce proposition and carve out a clear brand identity.


Marketing

Conde Nast to Package Digital Ad Inventory With Others

The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.  

Marketing

Conde Nast to Package Digital Ad Inventory With Others

The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.  


Luxury

Can Raf Go Mass?

This week, the fashion world caught its first glimpse of Raf Simons’ vision for Calvin Klein, raising questions about whether the designer can balance his personal aesthetic with the needs of the multi-tiered, multi-billion-dollar brand.

Luxury

Can Raf Go Mass?

This week, the fashion world caught its first glimpse of Raf Simons’ vision for Calvin Klein, raising questions about whether the designer can balance his personal aesthetic with the needs of the multi-tiered, multi-billion-dollar brand.


News & Analysis

Inside Vice’s Fashion Strategy

Following a series of fashion acquisitions, Vice co-president Andrew Creighton lays out the company’s plans to win over fashion and luxury advertisers.

News & Analysis

Inside Vice’s Fashion Strategy

Following a series of fashion acquisitions, Vice co-president Andrew Creighton lays out the company’s plans to win over fashion and luxury advertisers.


News & Analysis

Trump, Amid Media Battles, Meets With Condé Nast Executives

President-elect Donald Trump sat down Friday with executives at Condé Nast, a magazine chain whose editors have frequently been his foes.

News & Analysis

Trump, Amid Media Battles, Meets With Condé Nast Executives

President-elect Donald Trump sat down Friday with executives at Condé Nast, a magazine chain whose editors have frequently been his foes.


News & Analysis

The Best of BoF 2016 | Top 10 Media Stories

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the top media stories.

News & Analysis

The Best of BoF 2016 | Top 10 Media Stories

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the top media stories.


News & Analysis

As Publishers Continue to Consolidate, Hearst Combines Editorial Teams at Multiple Titles

Starting in January, the media giant will combine the beauty, fashion and entertainment departments at print titles Cosmopolitan, Seventeen, Redbook, Woman's Day and Good Housekeeping.

News & Analysis

As Publishers Continue to Consolidate, Hearst Combines Editorial Teams at Multiple Titles

Starting in January, the media giant will combine the beauty, fashion and entertainment departments at print titles Cosmopolitan, Seventeen, Redbook, Woman's Day and Good Housekeeping.


News & Analysis

BoF Exclusive | Teen Vogue to Go Quarterly, Invest in Digital

The Condé Nast-owned publication will reduce its print presence, scale up its digital efforts and promote Amy Oelkers to head of revenue.

News & Analysis

BoF Exclusive | Teen Vogue to Go Quarterly, Invest in Digital

The Condé Nast-owned publication will reduce its print presence, scale up its digital efforts and promote Amy Oelkers to head of revenue.


News & Analysis

Condé Nast Chairman Chuck Townsend Retiring

The chairman of Condé Nast is retiring amidst sweeping changes at the print-led media giant, as it tries to transform itself into a major digital player.

News & Analysis

Condé Nast Chairman Chuck Townsend Retiring

The chairman of Condé Nast is retiring amidst sweeping changes at the print-led media giant, as it tries to transform itself into a major digital player.


News & Analysis

InStyle UK to Close Print Edition

Time Inc. has announced that InStyle magazine in the UK is to relaunch as a digital first brand early next year as part of an effort to address the changing needs of its audience.

News & Analysis

InStyle UK to Close Print Edition

Time Inc. has announced that InStyle magazine in the UK is to relaunch as a digital first brand early next year as part of an effort to address the changing needs of its audience.


News & Analysis

Creative and Management Shake-up at Condé Nast Gathers Pace

In a sweeping restructuring, the company will reorganise itself around five groups — business, editorial, research, technology and creative — each under one leader.

News & Analysis

Creative and Management Shake-up at Condé Nast Gathers Pace

In a sweeping restructuring, the company will reorganise itself around five groups — business, editorial, research, technology and creative — each under one leader.


News & Analysis

Publishers Become Retailers in the Market for Survival

"E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues."

News & Analysis

Publishers Become Retailers in the Market for Survival

"E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues."