Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
olympics
Sustainability
Social Goods | Vogue Criticised For Unpaid Internships, Why Olympic Uniforms Are Political
This week, British Vogue is under investigation for its unpaid 'work placement' programme, while North and South Korea's joint Olympics uniforms are scrutinised.
Social Goods | Vogue Criticised For Unpaid Internships, Why Olympic Uniforms Are Political
This week, British Vogue is under investigation for its unpaid 'work placement' programme, while North and South Korea's joint Olympics uniforms are scrutinised.
News & Analysis
China's Alibaba Becomes Major Sponsor of Olympics
International Olympic Committee sources have reported that major sponsors pay about $100 million per four-year cycle, which includes one summer and one winter games.
China's Alibaba Becomes Major Sponsor of Olympics
International Olympic Committee sources have reported that major sponsors pay about $100 million per four-year cycle, which includes one summer and one winter games.
News & Analysis
Speedo, Ralph Lauren Drop Ryan Lochte After Rio Robbery Lie
Speedo USA severed its sponsorship of U.S. swimmer Ryan Lochte after he admitted to making up a story about being robbed at gunpoint while in Rio for the 2016 Olympics. Ralph Lauren also said it would not renew his contract.
Speedo, Ralph Lauren Drop Ryan Lochte After Rio Robbery Lie
Speedo USA severed its sponsorship of U.S. swimmer Ryan Lochte after he admitted to making up a story about being robbed at gunpoint while in Rio for the 2016 Olympics. Ralph Lauren also said it would not renew his contract.
News & Analysis
Nike's Stock Falls Behind Rivals Amid Rio Olympics
Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.
Nike's Stock Falls Behind Rivals Amid Rio Olympics
Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.
News & Analysis
Nike CMO: ‘No Bigger Stage Than the Olympics’
Nike chief marketing officer Greg Hoffman explains how the company is tapping the Olympic opportunity ‘not only through storytelling but also through product and services.’
Nike CMO: ‘No Bigger Stage Than the Olympics’
Nike chief marketing officer Greg Hoffman explains how the company is tapping the Olympic opportunity ‘not only through storytelling but also through product and services.’
News & Analysis
Olympians Suit Up in High-Tech Apparel to Shave Seconds
With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel.
Olympians Suit Up in High-Tech Apparel to Shave Seconds
With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel.
News & Analysis
Brands Speak on Olympics Impact
With the 2016 Olympic Games just days away, corporate executives are divided on the business impact they expect to see.
Brands Speak on Olympics Impact
With the 2016 Olympic Games just days away, corporate executives are divided on the business impact they expect to see.
China
Nike Takes China Sales Gold Since 2008 Beijing Olympics
Nike sales growth in Greater China outpaced those of Adidas AG and local rivals Li Ning Co. and Anta Sports Products Ltd. since the 2008 Beijing Olympics.
Nike Takes China Sales Gold Since 2008 Beijing Olympics
Nike sales growth in Greater China outpaced those of Adidas AG and local rivals Li Ning Co. and Anta Sports Products Ltd. since the 2008 Beijing Olympics.
Marketing
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
News & Analysis
Hermès Heads to Olympic Games as Saddler for Brazil Showjumpers
Hermès, the French company known for its tony handbags, said Friday it has been named official saddler for the Brazilian showjumping team.
Hermès Heads to Olympic Games as Saddler for Brazil Showjumpers
Hermès, the French company known for its tony handbags, said Friday it has been named official saddler for the Brazilian showjumping team.
Marketing
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Marketing
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.