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Retail

With Mosaert, Belgian Musician Stromae is Building a Fashion Brand

The second capsule collection by Mosaert, the brand started by Paul Van Haver, better known as Stromae, whose videos have attracted hundreds of millions of views on YouTube, is set to launch at Paris concept store Colette. BoF speaks exclusively with the Belgian artist and stylist Coralie Barbier about building a fashion brand rooted in music.

Retail

With Mosaert, Belgian Musician Stromae is Building a Fashion Brand

The second capsule collection by Mosaert, the brand started by Paul Van Haver, better known as Stromae, whose videos have attracted hundreds of millions of views on YouTube, is set to launch at Paris concept store Colette. BoF speaks exclusively with the Belgian artist and stylist Coralie Barbier about building a fashion brand rooted in music.


Marketing

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.

Marketing

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.