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News & Analysis

Adidas Ventures Further Into Lifestyle Gear With Zound Deal

The sporting-goods maker is venturing further into lifestyle products, as it teams up with Zound to sell headphones.

News & Analysis

Adidas Ventures Further Into Lifestyle Gear With Zound Deal

The sporting-goods maker is venturing further into lifestyle products, as it teams up with Zound to sell headphones.


News & Analysis

Yang Li to Put Music Obsession Centre Stage at Paris Fashion Week Show

Singer Michael Gira will perform at the Chinese designer's Spring/Summer 2018 show at the Palais de Tokyo.

News & Analysis

Yang Li to Put Music Obsession Centre Stage at Paris Fashion Week Show

Singer Michael Gira will perform at the Chinese designer's Spring/Summer 2018 show at the Palais de Tokyo.


News & Analysis

Justin O’Shea and Metallica Reunite on Music Merch

The collection will be unveiled Friday afternoon at London’s Selfridges with a guerrilla-style presentation.

News & Analysis

Justin O’Shea and Metallica Reunite on Music Merch

The collection will be unveiled Friday afternoon at London’s Selfridges with a guerrilla-style presentation.


Technology

Will.i.am: 'A Tech Company is the Fashion of Tomorrow'

Will.i.am spoke with LVMH chief digital officer Ian Rogers about the intersection of music, fashion and technology.

Technology

Will.i.am: 'A Tech Company is the Fashion of Tomorrow'

Will.i.am spoke with LVMH chief digital officer Ian Rogers about the intersection of music, fashion and technology.


News & Analysis

Why Africa’s Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.

News & Analysis

Why Africa’s Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.


News & Analysis

What Fashion Can Learn From Beyoncé

Fashion's formulaic approach to communications is holding it back, argues BoF's Imran Amed.

News & Analysis

What Fashion Can Learn From Beyoncé

Fashion's formulaic approach to communications is holding it back, argues BoF's Imran Amed.


Marketing

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

Marketing

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.


Fashion Week

Making Frédéric Sanchez’s Fashion Show Mixes

BoF goes inside the mind of the man behind some of fashion’s most cerebral and carefully-curated soundtracks.

Fashion Week

Making Frédéric Sanchez’s Fashion Show Mixes

BoF goes inside the mind of the man behind some of fashion’s most cerebral and carefully-curated soundtracks.


News & Analysis

Meet the Musicians in Maison Kitsuné’s Latest Mixtape

 It used to be enough for a luxury fashion company to just make clothes. Now it’s expected to provide an entire experience, in-store and beyond.

News & Analysis

Meet the Musicians in Maison Kitsuné’s Latest Mixtape

 It used to be enough for a luxury fashion company to just make clothes. Now it’s expected to provide an entire experience, in-store and beyond.


Technology

Burberry Becomes First Fashion Brand to Launch Apple Music Channel

UK luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.’s music service in the latest example of the fashion and technology industries coming together.

Technology

Burberry Becomes First Fashion Brand to Launch Apple Music Channel

UK luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.’s music service in the latest example of the fashion and technology industries coming together.


News & Analysis

Can Maison Kitsuné Make Its Fox the Next Crocodile?

"With a number of store openings and collaborations planned for Maison Kitsuné in 2015, founders Masaya Kuroki and Gildas Loaëc hope to see its

News & Analysis

Can Maison Kitsuné Make Its Fox the Next Crocodile?

"With a number of store openings and collaborations planned for Maison Kitsuné in 2015, founders Masaya Kuroki and Gildas Loaëc hope to see its


Technology

Behind Garage’s Tech-Infused Issue

Garage magazine’s latest print issue features animated covers and embedded films. Is the fusion of print and digital the future?

Technology

Behind Garage’s Tech-Infused Issue

Garage magazine’s latest print issue features animated covers and embedded films. Is the fusion of print and digital the future?