Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
music
Latest News & Analysis
Entrepreneurship
The BoF Podcast: Caroline de Maigret Rips Up Fashion’s Rulebook
The author and model speaks with BoF’s Editor-in-Chief Imran Amed about challenging beauty standards, working with Karl Lagerfeld and her new book ‘Older, But Better, But Older.’
The BoF Podcast: Caroline de Maigret Rips Up Fashion’s Rulebook
The author and model speaks with BoF’s Editor-in-Chief Imran Amed about challenging beauty standards, working with Karl Lagerfeld and her new book ‘Older, But Better, But Older.’
Luxury
Op-Ed | What Does Your Brand Sound Like?
Despite the emotional power of music and the growth of streaming services like Spotify, fashion labels are missing the opportunity to create sonic signatures, argues Arman Naféei.
Op-Ed | What Does Your Brand Sound Like?
Despite the emotional power of music and the growth of streaming services like Spotify, fashion labels are missing the opportunity to create sonic signatures, argues Arman Naféei.
Luxury
What Dior’s BTS Stage Looks Mean for Luxury
Dior’s latest marketing move leverages the influence of a Korean boy band with an unprecedented level of fame.
What Dior’s BTS Stage Looks Mean for Luxury
Dior’s latest marketing move leverages the influence of a Korean boy band with an unprecedented level of fame.
Luxury
The Week Ahead: Will Kering Change Its Tune on Acquisitions?
This week, everyone will be talking about Gucci parent Kering's next move, fashion at Coachella and Allbirds entering China. Read our BoF Professional Cheat Sheet.
The Week Ahead: Will Kering Change Its Tune on Acquisitions?
This week, everyone will be talking about Gucci parent Kering's next move, fashion at Coachella and Allbirds entering China. Read our BoF Professional Cheat Sheet.
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Luxury
FYI Brand Group Launches Fashion and Pop Culture Division
The brand strategy agency that links rap stars Travis Scott and DJ Khaled with luxury fashion houses from Dior to Saint Laurent, is launching a dedicated fashion division.
FYI Brand Group Launches Fashion and Pop Culture Division
The brand strategy agency that links rap stars Travis Scott and DJ Khaled with luxury fashion houses from Dior to Saint Laurent, is launching a dedicated fashion division.
News & Analysis
Why Puffer Jackets Are at the Centre of Korea’s Class Divide
While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.
Why Puffer Jackets Are at the Centre of Korea’s Class Divide
While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.
Media
The Rise of Drake’s OVO Label
The contemporary sportswear line, co-owned by Canadian rapper Drake and business partners Oliver El-Khatib and Noah "40" Shebib, is expected to reach $50 million in revenue this year.
The Rise of Drake’s OVO Label
The contemporary sportswear line, co-owned by Canadian rapper Drake and business partners Oliver El-Khatib and Noah "40" Shebib, is expected to reach $50 million in revenue this year.
News & Analysis
Can a Festival Help Zalando Build a Memorable Brand?
The former trade show-turned streetwear festival Bread & Butter is part of the German fashion e-commerce behemoth’s attempt to develop a more emotional connection with consumers.
Can a Festival Help Zalando Build a Memorable Brand?
The former trade show-turned streetwear festival Bread & Butter is part of the German fashion e-commerce behemoth’s attempt to develop a more emotional connection with consumers.
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China
Controversial Hip-Hop Stars Keep Brands Guessing
China’s streetwear market is booming thanks to the local hip-hop scene, but its stars are under the microscope of the authorities.
Controversial Hip-Hop Stars Keep Brands Guessing
China’s streetwear market is booming thanks to the local hip-hop scene, but its stars are under the microscope of the authorities.
News & Analysis
Spotify Hires Condé Nast Executive to Manage Content
The company hired Dawn Ostroff as its chief content officer in a move that puts a music outsider into a key role at the world’s largest paid streaming service.
Spotify Hires Condé Nast Executive to Manage Content
The company hired Dawn Ostroff as its chief content officer in a move that puts a music outsider into a key role at the world’s largest paid streaming service.
Luxury
Hiroshi Fujiwara: Be a Disturber, Not a Designer
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Hiroshi Fujiwara: Be a Disturber, Not a Designer
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Luxury
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.