Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
merchandising
Latest News & Analysis
Luxury
A New Valentino Is Taking Shape
CEO Jacopo Venturini and designer Pierpaolo Piccioli are working to transform the Roman brand from the inside-out, reinvigorating the company’s internal culture as well as its commercial offering.
A New Valentino Is Taking Shape
CEO Jacopo Venturini and designer Pierpaolo Piccioli are working to transform the Roman brand from the inside-out, reinvigorating the company’s internal culture as well as its commercial offering.
Retail
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
Retail
Why Retailers Are Embracing Fashion Week’s Sexiest Trends
The biggest post-pandemic look is already in stores and it comes with a lot of exposed skin.
Why Retailers Are Embracing Fashion Week’s Sexiest Trends
The biggest post-pandemic look is already in stores and it comes with a lot of exposed skin.
Retail
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
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Retail
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
News & Analysis
Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.
Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.
Luxury
Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.
Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.
Retail
Retail Solutions Start-Up Trax Becomes Singapore's Second Unicorn
The tech company, which uses image recognition for clients including Nestlé, achieved unicorn status after raising $100 million in its latest funding round.
Retail Solutions Start-Up Trax Becomes Singapore's Second Unicorn
The tech company, which uses image recognition for clients including Nestlé, achieved unicorn status after raising $100 million in its latest funding round.
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Technology
Bits & Bytes | Google's Retail Strategy, the Digital Future of Merchandising
This week, Google is reported to soon be signing the lease on its first permanent store, while merchandising in retail continues to evolve with the integration of analytics and digital solutions.
Bits & Bytes | Google's Retail Strategy, the Digital Future of Merchandising
This week, Google is reported to soon be signing the lease on its first permanent store, while merchandising in retail continues to evolve with the integration of analytics and digital solutions.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.