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m-a-c

Latest News & Analysis
Workplace & Talent

Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director

This week, Paper Editor-in-Chief Drew Elliott joins M.A.C. Cosmetics as global creative director, while Dazed magazine names its new fashion director.

Workplace & Talent

Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director

This week, Paper Editor-in-Chief Drew Elliott joins M.A.C. Cosmetics as global creative director, while Dazed magazine names its new fashion director.


Beauty

The BoF Podcast: Estée Lauder’s Group President on the Aspirational Business of Beauty

John Demsey, in conversation with Imran Amed, discusses his career path, working with Mac Cosmetics post-acquisition, and what it takes to build the perfect, enduring beauty brand.

Beauty

The BoF Podcast: Estée Lauder’s Group President on the Aspirational Business of Beauty

John Demsey, in conversation with Imran Amed, discusses his career path, working with Mac Cosmetics post-acquisition, and what it takes to build the perfect, enduring beauty brand.


China

Why Gamers Mean Big Business

The success of recent Chinese marketing campaigns targeting female gamers suggests that fashion and beauty brands have underestimated the channel’s potential. Read China Decoded to make sense of the market.

China

Why Gamers Mean Big Business

The success of recent Chinese marketing campaigns targeting female gamers suggests that fashion and beauty brands have underestimated the channel’s potential. Read China Decoded to make sense of the market.


News & Analysis

Estee Lauder M.A.C. Driving Sales From Nigeria to Brazil

"When Estee Lauder Cos. opened a store selling M.A.C. makeup in Lagos, Nigeria, this month, it didn’t have much company. Going where rivals aren’t is

News & Analysis

Estee Lauder M.A.C. Driving Sales From Nigeria to Brazil

"When Estee Lauder Cos. opened a store selling M.A.C. makeup in Lagos, Nigeria, this month, it didn’t have much company. Going where rivals aren’t is

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