Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
long-reads
Latest News & Analysis
Luxury
Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic
The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.
Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic
The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.
Sustainability
The Future of Upcycling: From Rags to Riches
As the fashion industry grapples with how to keep old clothes out of landfills, finding ways to scale long-standing upcycling initiatives offers one near-term solution.
The Future of Upcycling: From Rags to Riches
As the fashion industry grapples with how to keep old clothes out of landfills, finding ways to scale long-standing upcycling initiatives offers one near-term solution.
Global Markets
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
News & Analysis
British Fashion Exploits, Celebrates and Fetishises the Working Class
From hero worship and ‘class appropriation’ to subtle snobbery and downright discrimination, British fashion has an odd relationship with social class.
British Fashion Exploits, Celebrates and Fetishises the Working Class
From hero worship and ‘class appropriation’ to subtle snobbery and downright discrimination, British fashion has an odd relationship with social class.
ADVERTISEMENT
Sustainability
Can Transparency Solve the Consumer Trust Deficit?
Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.
Can Transparency Solve the Consumer Trust Deficit?
Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.
News & Analysis
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
News & Analysis
Irving Penn: An Oral History
As the largest ever retrospective of Irving Penn’s photography opens at The Metropolitan Museum of Art, his collaborators — including Phyllis Posnick, Issey Miyake, Polly Mellen, Marisa Berenson and Julien d’Ys — remember his greatness.
Irving Penn: An Oral History
As the largest ever retrospective of Irving Penn’s photography opens at The Metropolitan Museum of Art, his collaborators — including Phyllis Posnick, Issey Miyake, Polly Mellen, Marisa Berenson and Julien d’Ys — remember his greatness.
News & Analysis
BoF Exclusive | Dov Charney’s Next Act
Dov Charney is back, with a new company and plenty to say about the state of the fashion industry. But can he shoot down the albatross of his past? Charney speaks exclusively to BoF about what went wrong at American Apparel, his attempts to wrestle back control of the company he built and what he plans to do next.
BoF Exclusive | Dov Charney’s Next Act
Dov Charney is back, with a new company and plenty to say about the state of the fashion industry. But can he shoot down the albatross of his past? Charney speaks exclusively to BoF about what went wrong at American Apparel, his attempts to wrestle back control of the company he built and what he plans to do next.
ADVERTISEMENT
Technology
Decoding Amazon's Fashion Ambitions
Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.
Decoding Amazon's Fashion Ambitions
Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.
News & Analysis
At the CFDA/Vogue Fashion Fund, Winning Isn't Everything
It’s been more than 10 years since the most famous of fashion competitions was born, but what role does ‘the Fund’ play in today’s fashion landscape? BoF gets an exclusive, inside look at the CFDA/Vogue Fashion Fund.
At the CFDA/Vogue Fashion Fund, Winning Isn't Everything
It’s been more than 10 years since the most famous of fashion competitions was born, but what role does ‘the Fund’ play in today’s fashion landscape? BoF gets an exclusive, inside look at the CFDA/Vogue Fashion Fund.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.