Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
levi-strauss-and-co
China
Wrangler Jeans Are Headed to China
Kontoor Brands Inc, whose Lee line is already the biggest denim brand in China, plans to bring its other big American jeans name to the world’s largest consumer market within a year.
Wrangler Jeans Are Headed to China
Kontoor Brands Inc, whose Lee line is already the biggest denim brand in China, plans to bring its other big American jeans name to the world’s largest consumer market within a year.
Financial Markets
Levi Strauss Stock Jumps as Earnings Growth Impresses
The company's first earnings report since IPO last month sent stock up 7 percent to over $23 a piece, nearly a record high.
Levi Strauss Stock Jumps as Earnings Growth Impresses
The company's first earnings report since IPO last month sent stock up 7 percent to over $23 a piece, nearly a record high.
Financial Markets
Levi Strauss Shares Surge 31 Percent in Return to Stock Market
The 165-year-old company's return to the public market comes at a time when stocks are near all-time highs and the popularity of denim is surging.
Levi Strauss Shares Surge 31 Percent in Return to Stock Market
The 165-year-old company's return to the public market comes at a time when stocks are near all-time highs and the popularity of denim is surging.
Luxury
The Week Ahead: What's the Point of a Watch Fair in the Digital Age?
This week, everyone will be talking about Baselworld, Levi's IPO and Hermès' menswear event. Read our BoF Professional Cheat Sheet.
The Week Ahead: What's the Point of a Watch Fair in the Digital Age?
This week, everyone will be talking about Baselworld, Levi's IPO and Hermès' menswear event. Read our BoF Professional Cheat Sheet.
Financial Markets
Levi Strauss IPO Could Raise as Much as $587 Million
The company expects to offer 36.7 million shares priced between $14 and $16, giving it a market value of about $6.17 billion.
Levi Strauss IPO Could Raise as Much as $587 Million
The company expects to offer 36.7 million shares priced between $14 and $16, giving it a market value of about $6.17 billion.
Financial Markets
Inside the Levi’s IPO
The company plans to go public amid a resurgence in denim sales and as the 166-year-old brand is finding success among younger customers with fashion collaborations and high-tech customisation options.
Inside the Levi’s IPO
The company plans to go public amid a resurgence in denim sales and as the 166-year-old brand is finding success among younger customers with fashion collaborations and high-tech customisation options.
News & Analysis
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
Retail
Denim Tailors and T-Shirt Tattoo Parlours: Inside Levi’s New Times Square Flagship
The denim giant, cruising toward its highest sales in a decade, is opening its biggest store yet, packed with customisation options and heritage products that have fuelled the jeans brand’s resurgence.
Denim Tailors and T-Shirt Tattoo Parlours: Inside Levi’s New Times Square Flagship
The denim giant, cruising toward its highest sales in a decade, is opening its biggest store yet, packed with customisation options and heritage products that have fuelled the jeans brand’s resurgence.
Sustainability
Op-Ed | Is Fashion’s Eco-Consciousness More Than a Label Yet?
It seems inevitable that sustainability will figure at least somewhat more prominently into apparel-purchase decisions in the near future. And so clothing retailers must be ready to do right on this issue.
Op-Ed | Is Fashion’s Eco-Consciousness More Than a Label Yet?
It seems inevitable that sustainability will figure at least somewhat more prominently into apparel-purchase decisions in the near future. And so clothing retailers must be ready to do right on this issue.
News & Analysis
Levi Strauss Laments Trump Tariffs' Threat to Denim
America’s decision to hit allies with billions of dollars in tariffs will have consequences far beyond aluminium and steel, Levi warned lawmakers.
Levi Strauss Laments Trump Tariffs' Threat to Denim
America’s decision to hit allies with billions of dollars in tariffs will have consequences far beyond aluminium and steel, Levi warned lawmakers.
News & Analysis
The BoF Podcast: Inside Chip Bergh’s Levi’s Turnaround
In the latest episode of Inside Fashion, Levi’s chief executive Chip Bergh talks to Imran Amed about his 30-year career, overhauling the denim brand and what it takes to be a great CEO.
The BoF Podcast: Inside Chip Bergh’s Levi’s Turnaround
In the latest episode of Inside Fashion, Levi’s chief executive Chip Bergh talks to Imran Amed about his 30-year career, overhauling the denim brand and what it takes to be a great CEO.
News & Analysis
Levi Strauss Sues Kenzo
The jeans maker accused the LVMH brand of trademark infringement for putting tabs on its pants pockets, including in a new clothing line featuring singer Britney Spears.
Levi Strauss Sues Kenzo
The jeans maker accused the LVMH brand of trademark infringement for putting tabs on its pants pockets, including in a new clothing line featuring singer Britney Spears.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.