Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
innovation
Partner Content
Leveraging Data to Drive Deeper Relationships With Consumers
Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.
Leveraging Data to Drive Deeper Relationships With Consumers
Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.
Retail
Why Are There So Many Luggage Brands?
Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.
Why Are There So Many Luggage Brands?
Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.
Partner Content
At Serax, Championing Global Craftsmanship and Creative Collaboration
As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.
At Serax, Championing Global Craftsmanship and Creative Collaboration
As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.
Technology
H&M Knows Its AI Models Will Be Controversial
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
H&M Knows Its AI Models Will Be Controversial
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
Technology
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
Beauty
How Skincare Products Can Prove Their Value
In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.
How Skincare Products Can Prove Their Value
In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.
Beauty
Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
Luxury
Equinox Is Trying to Make Health the Ultimate Status Symbol
No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.
Equinox Is Trying to Make Health the Ultimate Status Symbol
No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.
Beauty
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Partner Content
The Five Strategies Defining Fashion’s Future in the Metaverse
‘Fashion’s Forward 5,' a note from The Metaverse Society, examines the five key themes that will redefine business practices and customer engagement in the metaverse. Discover key extracts from the report here, alongside BoF analysis.
The Five Strategies Defining Fashion’s Future in the Metaverse
‘Fashion’s Forward 5,' a note from The Metaverse Society, examines the five key themes that will redefine business practices and customer engagement in the metaverse. Discover key extracts from the report here, alongside BoF analysis.
Technology
What Fashion’s E-Commerce and Tech Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
What Fashion’s E-Commerce and Tech Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
Retail
Is the Luxury Watch Market Turning a Corner?
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
Is the Luxury Watch Market Turning a Corner?
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.