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Beauty

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

Beauty

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.


Beauty

How Fake AI Influencers Generate Real Cash

From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.

Beauty

How Fake AI Influencers Generate Real Cash

From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.


Beauty

What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.

Beauty

What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.


Partner Content

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.

Partner Content

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.


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Beauty

How Dubai Became a Hotbed for Fragrance Dupes

A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.

Beauty

How Dubai Became a Hotbed for Fragrance Dupes

A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.


Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Beauty

The Anti-AI Aesthetic Taking Over Social Media

Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.

Beauty

The Anti-AI Aesthetic Taking Over Social Media

Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.


News & Analysis

BoF VOICES 2025: Untangling the Fashion Industry’s Future

In the second session of BoF’s 10th annual VOICES gathering, a cross-section of fashion insiders discussed the industry slowdown, the future of Versace under Prada, brands versus influencers and more.

News & Analysis

BoF VOICES 2025: Untangling the Fashion Industry’s Future

In the second session of BoF’s 10th annual VOICES gathering, a cross-section of fashion insiders discussed the industry slowdown, the future of Versace under Prada, brands versus influencers and more.


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Media

Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic

The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.

Media

Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic

The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.


Beauty

How Layering Transformed the Fragrance Market

From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.

Beauty

How Layering Transformed the Fragrance Market

From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.


News & Analysis

Introducing The BoF 500 Class of 2025

Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.

News & Analysis

Introducing The BoF 500 Class of 2025

Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.


Beauty

Drew Barrymore’s Makeup Line, Flower Beauty, Closes

Its parent company, brand incubator Maesa, also announced it would be exiting the colour cosmetics category altogether.

Beauty

Drew Barrymore’s Makeup Line, Flower Beauty, Closes

Its parent company, brand incubator Maesa, also announced it would be exiting the colour cosmetics category altogether.