Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
generation-z
Latest News & Analysis
Sustainability
Why Fast Fashion Still Has Gen-Z’s Heart
The generation credited with leading the charge on climate activism and social justice is also propelling the growth of fast-fashion behemoths like Shein and Boohoo.
Why Fast Fashion Still Has Gen-Z’s Heart
The generation credited with leading the charge on climate activism and social justice is also propelling the growth of fast-fashion behemoths like Shein and Boohoo.
China
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
News & Analysis
Reality Bites Back: To Really Get Gen Z, Look at the Parents
While there are reams of research linking millennial behaviour to their boomer influences, experts are just starting to analyse what connections exist between the previously ignored Gen X and their Gen Z offspring.
Reality Bites Back: To Really Get Gen Z, Look at the Parents
While there are reams of research linking millennial behaviour to their boomer influences, experts are just starting to analyse what connections exist between the previously ignored Gen X and their Gen Z offspring.
Media
The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.
The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.
ADVERTISEMENT
Retail
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
News & Analysis
Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.
Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.
China
Luxury Brands Need to Invest in Chinese Teens
China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.
Luxury Brands Need to Invest in Chinese Teens
China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.
News & Analysis
Yara Shahidi: ‘Brown Faces Are Bankable’
Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.
Yara Shahidi: ‘Brown Faces Are Bankable’
Anointed by Oprah Winfrey and Michelle Obama, the 18-year-old 'Black-ish’ star, Tory Burch brand ambassador and Harvard freshman is schooling the fashion industry on race, activism and the future.
ADVERTISEMENT
Sustainability
Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?
This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.
Social Goods | London Fashion Week Goes Fur-Free, Is Diverse Beauty Just a Trend?
This week, London Fashion Week is the first of the main global fashion events to ditch fur, while the beauty industry is only at the beginning of its road to diversity.
Luxury
How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits
The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.
How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits
The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.
Luxury
Sneakers: Luxury’s Gateway to Millennials
Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.
Sneakers: Luxury’s Gateway to Millennials
Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.
News & Analysis
Op-Ed | The Dark Side of Social Media
For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.
Op-Ed | The Dark Side of Social Media
For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.