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gen-z

News & Analysis

How China’s Feiyue Sneakers, Shoes of Shaolin Monks, Are Making a Comeback

"Traditionally the go-to footwear of Shaolin monks, Chinese Feiyue sneakers are seeing a resurgence thanks to Gen Z’s love of retro heritage brands."

News & Analysis

How China’s Feiyue Sneakers, Shoes of Shaolin Monks, Are Making a Comeback

"Traditionally the go-to footwear of Shaolin monks, Chinese Feiyue sneakers are seeing a resurgence thanks to Gen Z’s love of retro heritage brands."


Luxury

China's Gen-Z Shoppers Fuelling Luxury Market Momentum

Consumers in their late teens and early 20s are rapidly taking center stage in China, the average shopper is reportedly younger than anywhere else in the world.

Luxury

China's Gen-Z Shoppers Fuelling Luxury Market Momentum

Consumers in their late teens and early 20s are rapidly taking center stage in China, the average shopper is reportedly younger than anywhere else in the world.


Retail

American Eagle Builds on Gen-Z Appeal With Diversity Message

While most teen retailers have struggled to appeal to the newest crop of young shoppers, the denim maker has remained a firm favourite among the demographic.

Retail

American Eagle Builds on Gen-Z Appeal With Diversity Message

While most teen retailers have struggled to appeal to the newest crop of young shoppers, the denim maker has remained a firm favourite among the demographic.


Media

The BoF Podcast: Understanding Gen-Z

The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.

Media

The BoF Podcast: Understanding Gen-Z

The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.


News & Analysis

Navigating Gen-Z: The ABCs of Fluidity

Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.

News & Analysis

Navigating Gen-Z: The ABCs of Fluidity

Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.