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Retail

Fashion’s ‘First Mile’ Opportunity

Though poorly understood by many fashion executives and investors, upstream supply chains are a powerful lever for value creation, writes John Thorbeck in the first instalment of a new column: First Mile.

Retail

Fashion’s ‘First Mile’ Opportunity

Though poorly understood by many fashion executives and investors, upstream supply chains are a powerful lever for value creation, writes John Thorbeck in the first instalment of a new column: First Mile.


Beauty

Can Walmart Become a Major Beauty Player?

Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.

Beauty

Can Walmart Become a Major Beauty Player?

Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.


Beauty

The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”

Beauty

The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”


Marketing

Neiman Marcus ‘Reintroduces’ Itself to Customers In New Campaign

The American department store, which emerged from bankruptcy in 2020, is intent on convincing shoppers it is the premiere retail destination as people reenter the world.

Marketing

Neiman Marcus ‘Reintroduces’ Itself to Customers In New Campaign

The American department store, which emerged from bankruptcy in 2020, is intent on convincing shoppers it is the premiere retail destination as people reenter the world.


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Financial Markets

Are Luxury Brands Pushing Too Many Collaborations?

In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.

Financial Markets

Are Luxury Brands Pushing Too Many Collaborations?

In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.


Marketing

Case Study | Gen-Z Shopping: Separating Myth from Reality

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Marketing

Case Study | Gen-Z Shopping: Separating Myth from Reality

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.


Marketing

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

Marketing

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?


Luxury

With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.

Luxury

With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.


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Retail

How to Communicate and Connect with Gen-Z Consumers

From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.

Retail

How to Communicate and Connect with Gen-Z Consumers

From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.


Retail

Gen-Z’s Evolving Retail Priorities

Equipped with raw consumer data and an expansive market view, payment solutions provider Afterpay shares its insights on the spending priorities of the elusive Gen-Z consumer. Here, BoF identifies its key findings.

Retail

Gen-Z’s Evolving Retail Priorities

Equipped with raw consumer data and an expansive market view, payment solutions provider Afterpay shares its insights on the spending priorities of the elusive Gen-Z consumer. Here, BoF identifies its key findings.


China

Will Millennial Debt Threaten China’s Luxury Rebound?

Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.

China

Will Millennial Debt Threaten China’s Luxury Rebound?

Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.


Sustainability

The Year Ahead: Sustainability Takes Centre Stage

Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.

Sustainability

The Year Ahead: Sustainability Takes Centre Stage

Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.