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Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.

Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.


Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.

Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.


Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.

Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.


Technology

The Year Ahead: Building Brands With a Metaverse State of Mind

By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.

Technology

The Year Ahead: Building Brands With a Metaverse State of Mind

By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.


News & Analysis

The State of Fashion 2022: Global Gains Mask Recovery Pains

The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

News & Analysis

The State of Fashion 2022: Global Gains Mask Recovery Pains

The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.


Technology

Case Study | How to Seize Fashion’s Gaming Opportunity

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.

Technology

Case Study | How to Seize Fashion’s Gaming Opportunity

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.


Technology

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.

Technology

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.