Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
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BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.
Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.
Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.
Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
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The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.
The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.
Retail futurist Doug Stephens, associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl, and Stôur Group co-founders Sonny Gindi and Eden Melloul discuss how physical and digital consumer landscapes are evolving to meet next-gen consumer demands.
Retail futurist Doug Stephens, associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl, and Stôur Group co-founders Sonny Gindi and Eden Melloul discuss how physical and digital consumer landscapes are evolving to meet next-gen consumer demands.
Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.
Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.
Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.
Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
The US fragrance giant forecast a steeper decline in annual sales than anticipated by Wall Street, as budget-conscious shoppers pull back on buying scented candles and fragrances.
The US wearable tech company intends to add more than 600 new roles across various departments, founder and chief executive Will Ahmed told Bloomberg.