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footwear

Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.

Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.


Direct-to-Consumer

Rothy’s Has a Plan to Outlast the Ballet Flat Craze

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

Direct-to-Consumer

Rothy’s Has a Plan to Outlast the Ballet Flat Craze

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.


Sports

Why Hoka Is Slowing and On Keeps Growing

The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.

Sports

Why Hoka Is Slowing and On Keeps Growing

The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.


Partner Content

How Portuguese Brands Are Implementing Digital Strategies Today

The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.

Partner Content

How Portuguese Brands Are Implementing Digital Strategies Today

The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.


Sports

Change Is Coming to the Sneaker Retail Landscape

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.

Sports

Change Is Coming to the Sneaker Retail Landscape

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.


Partner Content

How Santoni Balances Craftsmanship With Innovation

As the Italian footwear brand marks its 50th anniversary, Santoni is eyeing up expansion into new regions and categories while doubling down on its commitment to quality, craftsmanship and its sustainability goals. BoF sits down with Giuseppe Santoni, president and chairman, to discuss the brand’s strategic focus for 2025.

Partner Content

How Santoni Balances Craftsmanship With Innovation

As the Italian footwear brand marks its 50th anniversary, Santoni is eyeing up expansion into new regions and categories while doubling down on its commitment to quality, craftsmanship and its sustainability goals. BoF sits down with Giuseppe Santoni, president and chairman, to discuss the brand’s strategic focus for 2025.


Sustainability

What’s the Carbon Footprint of Your Shoes?

Efforts to map the footwear industry’s carbon footprint have lagged behind those in fashion. A new study aims to start addressing that.

Sustainability

What’s the Carbon Footprint of Your Shoes?

Efforts to map the footwear industry’s carbon footprint have lagged behind those in fashion. A new study aims to start addressing that.


Retail

The Next Sneaker Powerhouse?

Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.

Retail

The Next Sneaker Powerhouse?

Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.


Retail

Exclusive: Inside Adidas’ Running Strategy

The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.

Retail

Exclusive: Inside Adidas’ Running Strategy

The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.


Retail

What Happened to the High Heel?

Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.

Retail

What Happened to the High Heel?

Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.


Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.


Retail

Adidas Launches New Premium Line, A-Type

The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.

Retail

Adidas Launches New Premium Line, A-Type

The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.