Rolex Enthusiasts Get Kalshi Contracts to Bet on Watch Prices
The contracts allow users to trade on outcomes such as whether an item will surpass a price threshold or predict whether a brand will launch a new model.
fast-fashion
Sustainability
How Shein Gatecrashed Fashion’s Sustainability Show
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
How Shein Gatecrashed Fashion’s Sustainability Show
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
Sustainability
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
Retail
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Retail
Is This the Beginning of the End for Free Returns?
For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?
Is This the Beginning of the End for Free Returns?
For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?
Sustainability
The Debrief: Fashion’s Greenwashing Problem
In a sea of unsubstantiated claims about sustainability, BoF’s Sarah Kent explains why it's so hard to measure impact, and what sort of regulation could be coming for fashion.
The Debrief: Fashion’s Greenwashing Problem
In a sea of unsubstantiated claims about sustainability, BoF’s Sarah Kent explains why it's so hard to measure impact, and what sort of regulation could be coming for fashion.
Topics
Walmart Launches Love & Sports, a New Activewear Brand
The Love & Sports line, led by SoulCycle master instructor Stacey Griffith and former Milly designer Michelle Smith, was two years in the making.
Walmart Launches Love & Sports, a New Activewear Brand
The Love & Sports line, led by SoulCycle master instructor Stacey Griffith and former Milly designer Michelle Smith, was two years in the making.
Retail
Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.
Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.
Retail
The Debrief: Why Shein Is Valued at $100 Billion
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
The Debrief: Why Shein Is Valued at $100 Billion
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
Technology
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
Retail
Mango Plots Retail Expansion With 30 New Stores in US
The Spanish fast fashion retailer will grow its international footprint in the coming years with a focus on the US market.
Mango Plots Retail Expansion With 30 New Stores in US
The Spanish fast fashion retailer will grow its international footprint in the coming years with a focus on the US market.
Retail
Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
Retail
The $100 Billion Shein Phenomenon, Explained
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
The $100 Billion Shein Phenomenon, Explained
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
The News in Brief
Molly Sims’ Yse Beauty Appoints New CEO
Doreen Arbel, a veteran of L’Oréal and Charlotte Tilbury, becomes the label’s first chief executive as it prepares to launch in all Sephora US doors.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Giambattista Valli Again Cancels Paris Fashion Show
Following a last-minute withdrawal from the couture calendar in January, the label, which is majority-owned by Pinault family investment fund Artémis, cancelled a runway outing scheduled for March 6.
Beiersdorf Forecasts Lower 2026 Net Sales and Margin, Announces Share Buyback
The German owner of Nivea and La Prairie expects it sales growth to slow and its operating margin to shrink slightly in 2026 and it navigates disruptions in the US and China.
Iran Strikes Snarl E-Commerce Delivery Times to Middle East
Major e-commerce platforms such as Shein and Amazon warn of longer delivery times after the US-led bombing campaign against Iran disrupted key air and sea routes in one of the industry’s fastest-growing markets.
Estée Lauder Companies Executive Kendal Ascher Has Died
Ascher worked at the American cosmetics firm for 25 years.