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Sustainability

The Best of BoF: Fashion’s Sustainability Reckoning

From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.

Sustainability

The Best of BoF: Fashion’s Sustainability Reckoning

From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.


Retail

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.

Retail

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.


Sustainability

Fashion’s COP27 Cheat Sheet

The UN’s annual climate summit is taking place against a challenging backdrop. But coming together to agree on tangible action has never been more critical.

Sustainability

Fashion’s COP27 Cheat Sheet

The UN’s annual climate summit is taking place against a challenging backdrop. But coming together to agree on tangible action has never been more critical.


Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


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Luxury

The BoF Podcast | Marine Serre Questions the Fashion Industry’s Practices

The French designer, known for her embrace of eco-futurism, speaks to BoF founder and editor-in-chief Imran Amed about the evolution of her namesake brand and explains its deeper purpose.

Luxury

The BoF Podcast | Marine Serre Questions the Fashion Industry’s Practices

The French designer, known for her embrace of eco-futurism, speaks to BoF founder and editor-in-chief Imran Amed about the evolution of her namesake brand and explains its deeper purpose.


Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.

Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.


Sustainability

Is Resale Fuelling Overconsumption?

Ultra-fast fashion e-tailer PrettyLittleThing is the latest brand to launch a secondhand marketplace, playing into a debate over whether resale is becoming a smokescreen for even more and faster consumption.

Sustainability

Is Resale Fuelling Overconsumption?

Ultra-fast fashion e-tailer PrettyLittleThing is the latest brand to launch a secondhand marketplace, playing into a debate over whether resale is becoming a smokescreen for even more and faster consumption.


Sustainability

Op-Ed | The Radical Act of Curbing Consumption

Disconnecting from fashion’s hype cycle is the most effective way to both curb the industry’s environmental impact and develop a better relationship with our clothes, writes Alec Leach.

Sustainability

Op-Ed | The Radical Act of Curbing Consumption

Disconnecting from fashion’s hype cycle is the most effective way to both curb the industry’s environmental impact and develop a better relationship with our clothes, writes Alec Leach.


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Sustainability

Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.

Sustainability

Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.


Retail

Gap Inc. CEO Sonia Syngal to Exit

The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.

Retail

Gap Inc. CEO Sonia Syngal to Exit

The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.


Sustainability

A Crash Course on The BoF Sustainability Index 2022

Founder and editor-in-chief Imran Amed unpacks findings from BoF’s Sustainability Index with the authors of the report.

Sustainability

A Crash Course on The BoF Sustainability Index 2022

Founder and editor-in-chief Imran Amed unpacks findings from BoF’s Sustainability Index with the authors of the report.


Sustainability

How Do the Biggest Companies in Sportswear Score on Sustainability?

Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.

Sustainability

How Do the Biggest Companies in Sportswear Score on Sustainability?

Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.