Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
fashion-tech
Latest News & Analysis
Technology
The Fashion Rental Market Tested and Explained: Who Has the Best Service?
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.
The Fashion Rental Market Tested and Explained: Who Has the Best Service?
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.
Technology
The Year Ahead: How to Get Ready for a Digital Recalibration
Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.
The Year Ahead: How to Get Ready for a Digital Recalibration
Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.
Workplace & Talent
Bonobos Founder Andy Dunn Is Leaving Walmart
The entrepreneur announced his departure from the big-box giant just two years after it acquired his venture-backed menswear brand for $300 million.
Bonobos Founder Andy Dunn Is Leaving Walmart
The entrepreneur announced his departure from the big-box giant just two years after it acquired his venture-backed menswear brand for $300 million.
Retail
Amazon Will Reportedly Sell On China's Pinduoduo Marketplace
Amazon is now evolving its China strategy after shutterng its own online store in the country in July.
Amazon Will Reportedly Sell On China's Pinduoduo Marketplace
Amazon is now evolving its China strategy after shutterng its own online store in the country in July.
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Technology
The Dark Side of Depop
Millions of teenagers buy and sell clothes on Depop. A BoF investigation has found that many users are also being flooded with requests for nude photos and other inappropriate messages.
The Dark Side of Depop
Millions of teenagers buy and sell clothes on Depop. A BoF investigation has found that many users are also being flooded with requests for nude photos and other inappropriate messages.
China
Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.
Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.
China
The Apps Driving China’s ‘He-Conomy’
Poizon, Chao and Nice are just a few of the platforms Chinese men are signing up to, and brands like Nike and Uniqlo are taking note.
The Apps Driving China’s ‘He-Conomy’
Poizon, Chao and Nice are just a few of the platforms Chinese men are signing up to, and brands like Nike and Uniqlo are taking note.
Entrepreneurship
Lessons From a Failed Start-Up
Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later it was over. The brand's founders have some tips to avoid repeating their mistakes.
Lessons From a Failed Start-Up
Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later it was over. The brand's founders have some tips to avoid repeating their mistakes.
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Technology
Rent the Runway Offers Cash and Apologies to Angry Customers
The fashion rental startup will cease taking new subscribers and pay some users $200 as it responds to complaints about supply chain failures.
Rent the Runway Offers Cash and Apologies to Angry Customers
The fashion rental startup will cease taking new subscribers and pay some users $200 as it responds to complaints about supply chain failures.
Technology
Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs
Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.
Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs
Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.
Technology
Snap Launches New Augmented Reality Spectacles
The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.
Snap Launches New Augmented Reality Spectacles
The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.
Technology
The BoF Podcast: Designing With Biology
The fashion industry is exploring ways to incorporate recent advances in biotechnology, from spider silk grown from yeast to liquid leather.
The BoF Podcast: Designing With Biology
The fashion industry is exploring ways to incorporate recent advances in biotechnology, from spider silk grown from yeast to liquid leather.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.