Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
entertainment
Latest News & Analysis
Sports
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
Media
Exclusive: InStyle Taps Julia Fox for New Social Media Series
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
Exclusive: InStyle Taps Julia Fox for New Social Media Series
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
Sports
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
Sports
How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
ADVERTISEMENT
Sports
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Creative Class
Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
Sports
This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)
Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.
This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)
Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.
ADVERTISEMENT
Marketing
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
Creative Class
DJ Black Coffee on Breaking Barriers and Building Global Credibility | The BoF Podcast
At BoF VOICES 2025, the South African DJ speaks with BoF founder Imran Amed about his path to global success and how he is reshaping perceptions of Africa through music, fashion and talent development.
DJ Black Coffee on Breaking Barriers and Building Global Credibility | The BoF Podcast
At BoF VOICES 2025, the South African DJ speaks with BoF founder Imran Amed about his path to global success and how he is reshaping perceptions of Africa through music, fashion and talent development.
Luxury
How Sound System Culture Took Over UK Art and Fashion
Starting in Jamaica in the 1950s, sound system culture has become a feature of artistic spaces.
How Sound System Culture Took Over UK Art and Fashion
Starting in Jamaica in the 1950s, sound system culture has become a feature of artistic spaces.
Global Markets
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
The News in Brief
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.