Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
The luxury retailer’s closure has far-reaching knock-on effects for independent brands. Unpaid bills for inventory have pushed some labels into dire financial straits, while confidence in other stockists like Farfetch-backed Browns has sunk to a nadir.
The luxury retailer’s closure has far-reaching knock-on effects for independent brands. Unpaid bills for inventory have pushed some labels into dire financial straits, while confidence in other stockists like Farfetch-backed Browns has sunk to a nadir.
With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.
With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
They’re influencing what consumers see, like, buy and wear, and not always for the best.
They’re influencing what consumers see, like, buy and wear, and not always for the best.
The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.
The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.